LATIN AMERICA’S DIAMOND, GEMSTONE AND JEWELRY TRADING HUB & GATEWAY TO THE WORLD

home of

THE NEXT GREAT JEWELRY & GEMSTONE MARKET

HOME OF

WHY PANAMA?

Latin American versus Panamanian economic growth

PANAMA: STRATEGIC HUB OF THE AMERICAS

VITAL STATISTISTICS

Area 75,420 sq. km

Population 3.8 million

Capital City Panama City

Language Spanish (English

commonly spoken)

Government Constitutional

Democracy &

Centralized Republic

GDP growth (2013) 8.5%

GDP per capita

(2013)

$16,239

Unemployment 3.1%

Inflation 3.70%

Climate Tropical

RANKING

Competitive economy 2nd in LATAM

Port infrastructure 6th in world

Air transport infrastructure 5th in world

Soundness of banks 7th in world

Foreign Direct Investment

& technology transfer

3rd in world

PANAMA: FINANCIAL & INVESTMENT CENTER

Investor’s Protection Law: Article 44 of the Panamanian Constitution guarantees the protection of private ownership of property and investments

Strength of Investor Protection Index (0-10)

Some 100 international banks and other financial institutions from 30 countries have established regional

Total assets of Panama’s International Banking Center in billions of U.S dollars

headquarters, branches and representative offices in in Panama

WORLD JEWELRY HUB & FREE ZONE

A dedicated trading hub for the Latin American diamond, colored gemstone and jewelry sectors, and a gateway to suppliers and buyers from around the world. The secure $200 million complex is located in a gemstone and jewelry Free Zone declared the Government of Panama, and provide all the facilities and services required by the trade. These include company offices, gem labs, banks and financial services, secured shipping services, government offices (Customs and Panama’s Kimberly Process Authority), and the administrative headquarters and trading floor of the Panama Diamond Exchange.

WORLD JEWELRY HUB: EXCLUSIVE LOCATION

The World Jewelry Hub is being established in the prestigious Santa Maria Business District, midway between Panama City center and Tocumen International Airport.

WORLD JEWELRY HUB: 2-PHASE DEVELOPMENT

PHASE 1 PHASE 2

Completed, on schedule, during the fourth quarter 2014, the

Phase I building provides an interim home for the Panama

Diamond Exchange, office space for the first residents of the

Latin America’s gem and jewelry hub, and serves as an

operational base for other regional and international

companies. Office space in Phase I is leased.

Phase II will include an iconic office tower, where the offices

and trading floor of the Panama Diamond Exchange will be

located in the low-rise base of the complex, along with a

luxury commercial center, with banks, specialized support

services, restaurants and shops, including high-end retail

jewelry stores. Offices in Phase II will be available for

purchase.

PHASE 1

PHASE 1

PHASE 1: ACHIEVEMENTS

• 2008: PDE acceptance as member of WFDB

• 2012: Acceptance of Panama to Kimberley Process

• 2013: Approval of the dedicated Free Zone for the diamond, gemstone and jewelry industry (2013)

• 2014: Phase 1 Building completed with 100% occupancy

• 2015: Initiation of Trade Operations

A LATIN AMERICAN GEM & JEWELRY TRADING COMPLEX The World Jewelry Hub & Panama Diamond Exchange are designed to fill a void in the Latin American market, by providing a complex dedicated to needs of the diamond, colored gemstone and jewelry sectors. It will provide an infrastructure and the services that are common to other major gem and jewelry trading centers around the world.

PHASE 1: ESTABLISHED COMPANIES

• 14 of the world’s largest diamond and jewelry companies

• 44 companies from 7 industry centers

• Rough and polished diamonds, rough and polished precious and semi-precious stones, finished jewelry, watches, precious metals, and pearls.

• Services: financial institution, custom broker, security courier services (Brinks and Malca-Amit), Vault services, grading services, insurance, restaurant, marketing and advertising agency, technology center.

WORLD FEDERATION OF DIAMOND BOURSES 30 DIAMOND EXCHANGES IN 22 COUNTRIES

PDE is the only WFDB bourse in Latin America

PANAMA DIAMOND EXCHANGE: MEMBERS & AFFILIATES PDE MEMBERS

Access to PDE trading floor for purposes of buying.

Access to trading floor for purposes of selling

Permanent entry card into PDE

Access to trading floor of all WFDB-affiliated bourses

Can resolve trade disputes using PDE arbitration

system

Can resolve trade disputes with members of other

WFDB bourses using arbitration system

Can vote in all PDE elections and hold office

Can purchase and/or lease office space in the Panama

Gem & Jewelry Center

Access to equipment, educational and informational

services and discounts and benefits made available to

PDE members and affiliates.

PDE AFFILIATES

Access to PDE trading floor for purposes of buying.

Full access to all offices of all PDE members for

purposes of buying

Permanent entry card into PDE

Can represent themselves in all business dealings as

affiliates of PDE

Access to equipment, educational and informational

services and discounts and benefits made available to

PDE members and affiliates.

Membership and/or affiliation is not automatic, and is

subject to approval of the PDE Board of Directors.

FREE ZONE

Encompassing the entire area of the World Jewelry Hub, a Free Zone was established on August 6, 2013, by decree of Panamanian Cabinet, and was approved for the exclusive benefit of the diamond, gemstone and jewelry industries by the Government of Panama within the framework of Law 32 from April 5, 2011.

Goods that are imported into the Free Zone and are traded and exported without entering the local market are exempt from all duties.

Companies registered in the Free Zone are exempt from paying taxes on all profits earned from re-exportation.

Companies registered in the Free Zone are eligible for tax exemption on every activity involving transfer of personal property, real property, purchase of construction equipment and materials, raw materials, machinery, tools, accessories, inputs and every good or service required for its operations.

REGIONAL & INTERNATIONAL RELATIONS

MOU with Insitituto Brasileiro de Gemas e Metais Preciosos (IBGM), Brazil

MOU with Cámara de Joyería Jalisco, México

MOU with Joya Cruz, Bolivia

MOU with Fiera di Vincenza, Italy

LATIN AMERICAN MARKETING & COMMUNICATIONS

VVS UNO produces a digital and printed magazine for Latin America that is endorsed by the Panama Diamond Exchange. Covering the jewelry, diamond, gemstone and watch markets, it is a primary channel promote the World Jewelry Hub and Panama Diamond Exchange, and a tool for companies operating in Panama to market themselves in the Latin American markets.

Online Magazine Mobile Application e-Newsletter Email Marketing

Primary channel for informing

Latin America about news

and developments at

WJH/PDE and the gem and

jewelry markets.

Regular communications and

news on the go. More than

90% of target audiences

operates smartphones.

Twice monthly electronic

communication that reaches

subscribers directly.

Powerful tool for targeting

members of the Latin

American jewelry sector.

Database already includes

more than 70,000 contacts.

WORLD JEWELRY HUB/PDE: MILESTONES

Phase 1 building construction site, March 2014.

Panamanian President Ricardo Martinelli joins developers,

PDE officials, and world diamond and jewelry industry leaders

at the PDE launch event in March 2014.

The launch of the Panama Gem & Jewelry Center project in

March 2014 was highlighted by the first Latin America Diamond

and Jewelry Summit, attended by more than 100 industry

leaders from Latin America and around the world.

Phase 1 building complete, December 2014.

Matteo Marzotto, President of Italian trade fair organizer,

signing a Memorandum of Understanding with the Panama

Diamond Exchange, during a ceremony on the PDE trading

floor in December 2014.

Gaetano Cavalieri, President of CIBJO, the World

Jewellery Confederation, singing a cooperation

agreement with PDE, as Eli Izhakoff, World Jewelry Hub

Chairman, looks on.

WORLD JEWELRY HUB/PDE: MILESTONES

FEBRUARY 4, 2015: A shipment of diamonds entering the WJH/PDE Free Zone, delivered directly from Panama City’s

Tocumen International Airport.

PHASE 2

PHASE 2: PROJECT HIGHLIGHTS

• 40.000m2 of Class A office space. • 7.000m2 of luxury retail stores. • Trading floor, vaults, meeting rooms, auditorium. • Integrated electronic and human security system. • Premium light conditions. • State-of-the-art infrastructure and amenities. • All industry service providers (vault services, banks, laboratories, among others)

2014 2015 2016 2017

Q4-2014 Diamond bourse construction finishes

Q1-2015 Diamond Bourses initiates operations Q4-2015 World Jewelry Hub Tower construction begins.

World Jewelry Hub Tower construction continues.

Q4-2017 Estimated completion date of World Jewelry Hub Tower.

GRAND OPENING: HIGHLIGHTS 27-30 April 2015

• First Latin America Diamond and Jewelry Week

• Welcome Cocktail

• Networking and trade events all week with Latin American buyers

• Official Opening Ceremony

• Gala Dinner

w w w . p d e . c o m . p a

Santa Maria Business District Panama City

Republic of Panama P: + 507-307-4900

E: info@pde.com.pa