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REVOLUTIONIZING THE WAY WE LOOK AT SKIN CARE
ANITA CHAPMAN • Cosmetologist, Master Esthetician and
Master Educator in both fields for 25+ yrs • Idaho and Washington state educator for
Janssen Cosmeceuticals and Ice Elements • Worked with dozens of professional skin
care lines
• Passionate for the beauty industry, many would consider me a product snob! -
DEIDRE HOWARD
• A leader in sales, marketing and business consulting for 20 years
• Developed and directed sales teams of thousands
• Helps beauty professionals create amazing results and boost their bottom line
"This is the biggest thing I have ever
been introduced to."
WE ARE… • Ice Elements and the 2
Minute Miracle • Created for spas and salons • Due to demand, sold on HSN
• The top seller for 9 years • Reorder rate over 90%
• Brought to private market in 2013
• Shelly Maguire ~ formulator and creator works closely with us
SHELLY MAGUIRE • Formulator of 2 Minute Miracle • Her career began with 1 salon and 8 stylists • Wanted to transform it into a wellness spa • In her spa services, she found that all women
had the same concerns: • Products were overwhelming
• Costly • Confusing
SHELLY MAGUIRE • Shelly set out to create one product that
could: • Deliver a visible, fast result • Simplify skin care
• Provide clients one product that had the benefits of many
• She made an accidental discovery • This is when the 2 Minute Miracle was
born
SHELLY MAGUIRE • The 2 Minute Miracle propelled
Shelly’s business to success • It created a landslide of word of
mouth advertising for her salon • Clients shared the 2 MM and
her name with others • They came to her salon to buy
the 2 MM directly from her
THE OUTCOME? • In 3 years her business grew from
1 single 900 sq. foot salon with 8 employees to 3 very large salons, with over 125 professionals working for her.
• We now have the opportunity of • Powerful Product • Proven Results • Profit Potential second to none
UNIQUE AND EXCLUSIVE •The world of Professional Skin care is very
competitive. • In order to be successful, one needs to have a
product that gives them the “edge”. •As you will see, we have the most unique and
exclusive product in the market today!
OUR FLAGSHIP PRODUCT • The 2 Minute Miracle Gel
• Combines 6 products in one • Toner • Exfoliator • Hydrator • Brightener • Anti-wrinkle serum • Make-up primer
• Saves time and money • Simple ~ Eliminates clients’ most common concerns
BACKED BY SCIENCE • Our 3.1 complex, in the 2 MM, provides a
powerful combination that heals, brightens and hydrates as well as provides powerful anti-aging properties that lift, tone and brighten.
• Our 3.1 complex contains: • Antarcticine™ • KBGA™ Algae • Patent Processed Aloe Vera
ANTARCTICINE™ • Is a peptide (a protein we
will discuss later) • One of the primary
ingredients in our 3.1 Skin Complex™
• Proven to yield measured collagen and elastin changes in skin. • Significantly increases hydration and moisture in skin to balance
and hydrate • Improves healing and aids in the repair of damaged skin
KBGA™ ALGAE • Excellent Anti-inflammatory
• Known to contain every essential and non-essential amino acid.
• It has been referred to as "almost an exact match to human DNA". • Adheres readily to the skin
• It also contains a unique amino acid called Hydroxyproline • Rarely found in the skin except within its own collagen.
PATENT PROCESSED ALOE VERA
• Three independent clinical studies revealed our Aloe stimulates basal keratinocyte (skin cell) • Regeneration almost fourfold.
• Our Patented Aloe Vera is unique and powerful • Only available through Ice Elements and 2MM
• Processed through reverse osmosis
• Flash freezing the Aloe prevents oxidation • Harnesses over 150 nutritional
ingredients in Aloe. All of them!
COSMECEUTICAL GRADE
• What is a cosmeceutical? • A cosmetic
• That has a drug like affect on the skin
• Before we look at the powerful ingredients in the 2MM, let’s look at the skin.
THE EPIDERMIS • Made of Keratinocytes • Top layer is made of dead cells
• Needs to have ingredients that affect the live layers underneath the surface
• Renews itself through cell mitosis, at the epidermal/dermal junction • Every 28-32 days • As we get older, this process slows
down to every 45 days • To have younger looking skin, must
find a way to increase cell turn over.
EFFECTS ON THE SKIN Our patented form of Aloe Vera and KBGA™ Algae offers skin:
• The optimal conditions for wound healing • Almost an exact match to DNA
• Cell proliferation (growth and division) • Regeneration almost fourfold
• Supplies skin with all essential and non essential Amino Acids
• Also has powerful Anti-Oxidants.
THE DERMIS • In the dermal layer of the skin, we
find the fibroblast cell. • Our Fibroblast cells are responsible
for collagen and elastin production. • After age 25, we loose 1% of collagen
per year. • Estrogen stimulates fibroblast activity,
hormones can affect aging process.
• To have younger looking skin, one must find a way to increase fibroblast activity.
HYALURONIC ACID • Powerful humectant
• Holds 1000 times its weight in moisture
• Collagen and Elastin fibers float in Hyaluronic acid
• Draws moisture to it • Found in many professional skin care
lines • One of the ingredients the 2MM
AMINO ACIDS
• Essential amino acids are necessary to stimulate collagen and elastin. • Without essential amino acids,
collagen and elastin synthesis cannot take place.
• Peptides are molecules made up of two or more amino acids linked together and they are present in every living cell.
PEPTIDES AND SKIN CARE
• Known to assist in the process of skin repair and renewal
• Small molecules that can penetrate the barrier of the epidermis and have an impact on the dermis
• Larger peptides work on the surface of the skin, cause tightening and the appearance of firming in the skin.
PEPTIDES AND SKIN CARE • There are a variety of peptides that have
flooded the skin care market the last 5 years. • Oligopeptides used for wrinkle reduction • Copper peptides used for wound healing • H-hexetyl-Hexapeptides used as liquid
"Botox®. Relaxes muscles for up to 6 hours
• Best results are seen through in-vivo and in- vitro testing
• Antarcticine™ is one of the leaders. • In our 3.1 complex
EFFECTS ON THE SKIN
• The use of Hyaluronic Acid and Antarcticine™ in our gel: • Stimulates fibroblast activity
• Speeds up to 125% of normal • Optimizes our skin’s collagen. • Attracts and infuses powerful
moisture binding ingredients • Helps skin retain balance and
moisture
VISIBLE RESULTS Results seen after just ONE application
• 100% of users feel skin is more hydrated and moisturized.
• 100% of users feel skin clarity has significantly improved.
• 97% of users noticed an improvement in skin radiance and glow.
• 92% of users noticed an improvement in skin firmness and appearing younger.
• 90% of users noticed an improvement in the appearance of fine lines and wrinkles.
• 89% of users noticed their skin had a healthier appearance.
SKIN TONE AND TEXTURE
VISIBLE RESULTS • Results seen in only 15 days!
• 34% Increase of Collagen I • reduced visible lines and wrinkles
• 81.5 % Increase Collagen IV • added firmness and support
• 31.5% Increase Elastin Levels • gave more elasticity to skin
• Results seen in only 30 days! • 44.5 decrease in wrinkle depth
SKIN FIRMNESS, TONE AND ELASTICITY
TREATING ACNE
PIGMENTATION AND SKIN TONE
UNIQUE AND INNOVATIVE • Some unique and innovative ways to use 2MM:
• Pedicures to remove rough skin • Elbows, knees and dry cracked heels
• Apply to hands for youthful appearance • Targets age spots and extends life of manicure
• Excellent for treatment of acne • Can be used for spot treatment at night
• Use for prevention of ingrown hairs • After wax and shaving
FEED BACK • Here is what customers, from around the world, are telling
us about how they are using the 2MM and the results they are seeing: • Lightens darkness and discoloration in underarms • Relief from Eczema on the face, hands and body • Removes flaky skin from Cradle Cap • Removes dry, peeling skin after waxing and laser hair removal • Relief from dry and itchy scalp • Reduces acne breakouts
FEED BACK (CONT.)
• Enhances shaving on the face or body • Removes ashy colored skin on heels, knees and elbows • Gets a longer lasting and more even application of self tanning
products • Reduces the look of stretch marks and scarring • Extends the life of manicures and pedicures • Gives makeup a smoother finish and longer life after application
• Never in the history of skin care have we seen a product that has so many uses and so many benefits all in one jar. And, results you can see in just 2 Minutes!
ADDED ADVANTAGES
•The 2 MM has a “WOW factor” and immediate results.
• It sells itself! •Has multiple application and
uses
But did you also know?
UNIVERSAL The 2 Minute Miracle can be used by any ethnicity
and any skin type! Works 100% of the time on 100% of the people
DON’T FORGET THE MEN Men are some of our best consumers.
• Fastest growing segment of skin care
• They want skin care that is uncomplicated and fragrant free.
• Men LOVE the price and think it is FUN!
AMAZING BREAKTHROUGH… • When you use our 2MM gel you
can see and feel the difference. • Smoother skin • Hydrated skin, • Softening of scars • Evened out skin tone • A renewed texture and feel
• ALL IN JUST TWO MINUTES
AMAZING BREAKTHROUGH (CONT.)
•2 Minute Miracle Gel is a stand-alone product. •Designed to be used in conjunction with all other skin care systems on the market •The 2 MM ingredients only compliment any other
ingredients or systems •It only enhances the results of all other treatments and home care regiments
POWERFUL POTENTIAL
• 2MM has a re-order rate of over 90% • You have a return customer for life
• One jar gives users: • 30+ facial treatments • 20 hand treatments • 10 foot treatments
WHO WANTS TO TRY IT? Our experience is that everyone who sees this science and learns about the miraculous benefits of the 2 Minute Miracle wants to try it for themselves:
There are 2 options:
*Purchase at Retail for $49.95 (+shipping)
or *Get $10 off by contacting the person
who invited you and
Have your 2 Minute Miracle today!