UFC Path to Toronto
UFC Path to Toronto
Internet Marketing David Freamo
Introduction
Blog Topic: UFC
MMA has recently been legalized in Ontario
Rogers Centre has the biggest gate for the league
Personal Interest
Persona
Male gender focus
Engages in casual drinking
Enjoys physical sports
Stereotype of the macho man
Has Passive Aggressive tendencies towards confrontation due to
conformity issues within society.
Blog Post Titles
2010 Gray Maynard Visits Humber
Toronto to Host UFC Event
Results for UFC 126
Randy Couture MMA Gym
Claude Patrick MMA Gym
Results from UFC 127
The Striking Truth Documentary
UFC Champion Cain Valesquez
The Ultimate Fighter Episode 1&2 Recap
The Ultimate Fighter Episode 3&4 Recap
Key Learnings
Posting substance does not have much weight as frequency
Driving traffic is integral for SEO
Originality and relevancy are important to keep the bounce rate
down
Visual aids are important features to keep the readers
attention
Aesthetic format and structure assist in giving the blog
creditability
Indicated Actions
11 posts were done but in blog grader, it states that 350 words
is not long enough to maintain validity.
Posted more tweets and Facebook posts but still did not catch up
for the lagging of the start
Kept posts original and updated to maintain interest
Used visual aids in every blog post and added Youtube videos
Used visual and font formatting to maintain visual appeal.
Recommendations
Pros
Having landing page for the blog
More credibility
Cons
Repetitiveness
Maintenance
Website No, I would not continue to have a website for my
blog
Blog Recommendation
No changes would be needed to my blog
It is easy to read and contains a lot of visual aids to maintain
reader interest
Make my own videos to enhance the creativeness and originality
of the blog
SEO Recommendations
More frequent tweets and Facebook posts to always be on readers
homepages
This would increase the amount of Likes and retweets that my
blog would get.
Affiliate Marketing
I would team up with the UFC since it is their even that I am
promoting in my blog.
Team up with Youtube to put my videos in recommended videos
Mobile Recommendations
Have an app that would give my blog updates consistent access to
the blog
RSS feeds to inform readers when new posts are available
Social Media Campaign REcommendations
E-mail Marketing REcommendations
