Write the Right Book

Make sure you are on the right track

Writing a book puts you on the fast track to becoming a known expert

and growing your business– IF it’s the right book.

Taking the fast track in the wrong direction won’t get you where you

want to go.

How do you know whether you are writing the right book?

How do you determine if you are on the right track?

If you write the wrong book, not only will you not get where you want to go, you’ll have wasted a

lot of time as well.

Likewise, if you start writing a book but get bogged down and never finish it, all that time you

spent getting your book partially written will have been wasted.

What is your time worth? $100/hour? $200/hour? If you

spend 20 hours working on a book and then stop before it’s done,

that’s time that you can’t get back, which you could have used to earn

$2000+!

Even if you write a good book, you still may not get the results you

seek, if it’s not the right topic, or the right target audience, or isn’t

leveraged properly.

Just as with any other project, you need to have a book plan. Your book

plan should start with why you are writing your book; what is your

objective or goal.

If you don’t understand why you are writing a book, there’s a much higher likelihood that you won’t

finish your book.

When the writing gets difficult, or your writing gets interrupted by other things, you won’t be able

to prioritize the need to complete your book.

Your plan should also identify your target market, and how your topic

meets a need of your target market

And your plan should address how you will leverage your book. Just

writing and publishing a book isn’t enough; you need to promote it.

Your time is too valuable to waste writing a book that doesn’t get you

the results you seek.

Not to mention the wasted effort of writing a book, and the $$$ for getting your book edited, a cover designed, getting copies made,

etc., etc., etc.

How do you know that writing a book will be worth it for you?

Can you know that before you spend the time, effort and money

to write it?

YES! Now there’s a way, with SkillBites’ Strategic

Assessment Service.

We’ll provide you with the tools to develop a book plan;

AndThen we’ll evaluate your plan,

advising you how to strengthen it to achieve the results you want.

You’ll get a workbook and a book plan template to fill out.

Just as a business plan provides an essential roadmap for business

success, a book plan is critical for achieving the result you seek from

your book.

Preparing a book plan forces you to think about the details. You’ll

probably find that there are many aspects of writing a book that you

never even realized.

Preparing a plan also helps you focus on where you are, where

you want to be and how you will get there. You’ll have an action

plan and milestones that will enable you to check your progress and adjust your actions as needed.

A book plan keeps you organized, in control and on track

(but only if it’s a good plan).

We’ll evaluate your book plan, including, among other things:

• Your Goal• Your Topic

• Your Target Audience and• Your Marketing Plan

Then we’ll give you feedback on how you can tweak your plan so your book can help you achieve

your goal.

Case Study #1Frank wanted to write a book to help

franchisees be more successful. He wanted to use the book to grow his consulting

practice with franchisees. SkillBites helped Frank realize that a better target market was the franchisors, not the franchisees. Frank is

now writing a different book than he originally envisioned.

Case Study #2Jane wanted to write a book to get more

speaking engagements and grow her consulting practice for sports coaches. After SkillBites’ assessment, Jane has

revamped her topic and her target market, recognizing that the schools that hire the

coaches would be more likely to engage her as a speaker and consultant.

Case Study #3Judith advised that she wanted to

get 25 people to each write a chapter in a book. After talking with

SkillBites, Judith realized that she would attract more prospects to her business by writing her own book.

Would you want to spend your time working on a puzzle when you don’t

have a picture of the finished puzzle? Or maybe some of the

pieces are missing, and pieces from a different puzzle are in the box?

Writing a book without a plan, or without all the elements of a plan in place, or with faulty elements,

is not much different.

With SkillBites’ Strategic Assessment, you’ll have a well-

defined goal or objective to keep you focused.

You’ll also get professional feedback on whether you have

selected an appropriate topic and target market that are aligned with

your objective.

You’ll have a better understanding of why and how to write a book that has a unique approach or

perspective.

You will have a much greater likelihood of getting your book

completed, as you develop a plan for when and where you will write

your book.

You’ll have a much greater appreciation for what it takes to

write, publish and promote a book, so you can evaluate whether the

effort and expense will be worth it for you.

You’ll also understand how you can leverage your book so you can

achieve your objective.

To ensure that you have a proper plan in place for your book, and you won’t be wasting your time, effort

and money, get a SkillBites Strategic Assessment Service, and get on the

right track!