Presentation essilor

Wilson College Essilor Rural Marketing

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Essilor India

• Essilor India is a 100% subsidiary of Essilor International.

• Excellent services, quality products and a wide network of distributors and franchise labs.

• Essilor entered the Indian Market through a joint venture with SRF Limited, New Delhi in 1998.

• The company has since risen to the position of market leader in the Indian Plastic Lens segment of the Ophthalmic Industry.

• After the exit of SRF Limited at the end of 2004, the company changed its name to Essilor India Private Limited.

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Essilor is an international group and now has 42,704 employees in 54 countries.

It’s success remains closely linked to the way Essilor works to meet requirements around the world.

Essilor also has brought international best practices into India in the areas of training and promotional activities

Essilor’s international presence is more than a strategy; it reflects a philosophy – knowing how to fit in with local customs and characteristics.

International Presence

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“Essilor is the first company in the ophthalmic industry to use Sensory Analysis to make a connection between scientific data and eyeglass wearers’ perceptions,” he added.

Essilor eyes 10% market share in Indian lens market

Market Share

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Profile of a Rural consumer

Size

Location

Literacy

Rural Income

Rural Savings

Reference Groups

Media habits

Brand Loyalist

High Degree of

Involvement

Inter-Personal

Communication 1/12/2014


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India has set foot into rural India.

A project in Karnataka, Essilor is testing the vision of residents of 600 villages and dispensing spectacles at subsidised rates through a van equipped with testing equipment and an edger to cut the lens as per the prescription.

The company has tied up with the Chennai-based Sankara Netralaya for this project

The personnel in the van will provide the spectacles to the patient within an hour of testing, in 70 per cent of the cases The rest will get it in a day or two. A pair costs around Rs 200.

Good sight will also aid the economy do better as people can go about their jobs more efficiently.

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India’s Eye Mitra : A potential of 2.5 million people by 2016

India is one of the first countries to implement these new business models on a large scale.

The signature last March of a partnership with B-Able, a local skill development agency, marked the launch of the Eye- Mitra programme (Eye Mitra means “Friend of the Eyes”).

It aims at bringing vision care to the doorstep of people in rural and semi urban areas thanks to the development of local micro-enterprises by unemployed villagers.

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Young entrepreneurs joining the programme are trained and equipped so they can start their own business, performing basic vision testing and spectacle dispensing in their outlets.

They also conduct mobile “eye- camps” with the support of Essilor and a B-Able.

The goal is to train more than 2200 Eye Mitra in the next 3 years. This will lead to equipping 2.5 million new spectacle wearers by 2016 and 7 million by 2020.

Today, in India, 550 million people need vision correction. The total productivity loss due to uncorrected vision is estimated to be 37 billion US$ per annum.

The Present and the Future

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Several business models are currently being implemented in India, China and Brazil and could soon reach a broader scope.

These business models are based on new channels that enable the uncorrected population to meet eye care practitioners who offer vision testing as well as simple and affordable products.

In China, the models target the rural population as well as the employees of manufacturing companies. In Brazil, the models focus also on urban poor people.

The Rest of the world

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Essilor India has a 5-year plan for this initiative, which is just the beginning of its rural marketing programme, Mr Jayant said.

-Managing Director, Essilor India.

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Thank You

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Business

Presentation essilor