1Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

June 2011

Company Overview

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

Nielsen is

• global leader in measurement and information

• have a presence in approximately 100 countries

• provides clients the most complete understanding of what consumers watch and buy for more than 50 years

• inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

Nielsen activities

• Nielsen Academics is an online learning portal focused exclusively on the needs

of students and faculty

• Nielsen Expositions supports your B2B objectives by connecting you with

influential decision-makers through established marketing platforms.

• Each year 40 trade shows, which in 2010 connected approximately 270,000

buyers and sellers across 20 industries

• involves and reaches out to local and national communities and ethnic

organizations

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

What is Supplier Diversity?

A strategic initiative that allows Nielsen to enhance its competitive position

by:

• Enhancing the supply chain via increased competition.

• Strengthening the economy of the communities we serve and enhancing

our market leadership position.

• Forming shared interests with key markets, promoting brand loyalty.

• Increasing market share by teaming with key business partners. 

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

Nielson has

• Watch represented 33% of our total revenues in 2010.

• Buy represented 64% of our total revenues in 2010.

• Expositions represented 3% of our total revenue in 2010.

• Total revenues in 2010 were $5.1 billion

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

Competitors

• NRG Systems, Amec, Mccrometer, Emerson, IAB, Syncapse for

measurement and information

• Gartner, Forrester, McKinsey, Accenture, BCG for consulting

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

Competitors

• NRG Systems, Amec, Mccrometer, Emerson, IAB, Syncapse for

measurement and information

• Gartner, Forrester, McKinsey, Accenture, BCG for consulting

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Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

9Confidential & Proprietary ● Copyright © 2006 ACNielsen ● a VNU business

Thank you!