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Blackboard Academy
A D R I Á N G R O BA
M A R I A BA R BA S
Entrepreneurship and Business Plan2nd semester
R I TA LU C E N A
R O M A I N B E S C H
Our original business model
Too broad
Easy to co
py
Extra co
sts
No leverage
on Marketing
Shallow
understanding
of the cli
ent
Sustainable
Competitive
Advantage ?
Challenges
1 More specific focus on customer segments
2 How to create a competitive advantage
Challenges
1 More specific focus on customer segmentsEntrepreneurs they count on incubators, they have the barrier of initial costs: an office might not be what they need.
Small businesses & certificate schools they already have a solution: co-work, associated private academies.
Freelancers & Coachers difficult to create a customer relationship with the given definition
Everyone can be a potential teacher!
Our new business model
ProblemMany people have the skills and the time to become a part-time teacher, they just need a room for some hours a week.
SolutionA platform to connect students and teachers easily, space to rent conveniently per hour.
Market comparisonNothing like this exists, in Portugal there is no platform for teachers but OLX , Custojusto with their section of “explicadores”, and the kind
Our new business model
Topic
Location
Date
Price
Per hour
Per hour
Per hour
Per hour
Mathematics for 2nd grade
Entrepreneurship course
English conversation lessons
VBA for Excel advance course
M: 17-19T: 17-19
Sa: 11-15
Su: 14-17
T: 9-11F: 9-11
Platform to link teachers and students
Our new business model
Easy booking of rooms
How it works?
Potential teacher
Can do it at home or he/she has the space needed
Wants to set up a course with a
group Check availability and pre-book
Reach students during two weeks
Counts on the students he/she needs
Book the classroom
Materialization of the booking
Cancelation of the booking with no charge
Challenges
2 How to create a competitive advantage
!
Our new business model
Competitors Competitors
Banners to book with others
Access to teachers
Platform!
Network platform!
Platform! Competitors
Competitors
New blog
A/B Testing
Classroom space + platform
Simply classroom
space
Challenges
Then, it is worth having a social network?
?Interviewed people have become teachers or are thinking
about it because they already know how to reach students, they generally value more practical things like price and
location
