Blackboard Academy: Presentation 12th of May

A D R I Á N G R O BA

M A R I A BA R BA S

Entrepreneurship and Business Plan2nd semester

R I TA LU C E N A

R O M A I N B E S C H

Current BMC: Blackboard Academy 2.2

Hypothesis board: WIP

H2.6

H1.1 H1.3

H1.4

H2.1 H2.2 H2.3

H2.4

H1.2

H1.5 H1.6

H2.5

H2.7 H2.8 H2.9

H2.6

H2.7

H2.8

H2.9

H2.5

H2.3

H2.2

H1.3

H1.4

H2.1

H2.4

H1.1

H2.8

H2.5

Blackboard Academy 2.2

H2.10

Hypothesis board: importancePr

obab

ility

of b

eing

inva

lid

Impact of being invalid

H2.6

To be tested

Discarded

Aproved

Rejected

H1.1H1.3

H1.4

H2.1

H2.2

H2.3

H2.4

H1.2

H1.5

H1.6

H2.5

H2.7

H2.8

H2.9

H2.10

Key resources & key partners

Prospective hypothesis

Result:

Model: Blackboard Academy

Version: 2.2 H 2.7

Component: Key partners– association with OLX and Custojusto

Hypothesis: These companies would allow us to set banners or other kind of advertising to promote our idea in their section “explicadores”

Test: Try to establish contact, to check if they would be willing to accept banners specifically in that section of the site.

Validation: No reply of any: null test, find another wayPositive reply of at least one: positive test

?

Promotion/Marketing Sales IT

Operations

CustomerEngage-

ment

IT & HR

Customer Care & Marketing

Financial & Accounting

Real State & Maintenance

Primary Activities

Support

Seco

ndar

y Ac

ts. M

arginM

argin

Value Chain

Social medias disclosure

Facebook Datas analysis

Partners

Authorisation to publish adds on their websites, in the “explicadores” section

Survey

For Students

Where do they have extra classes?

What are the majors problems

faced?Interest in our space?

Price willing to pay?

Features?

Survey- Responses

Price between 2€ and 5€

Features: wi-fi

Problems: lack of furniture, comfort.

Inflexibility of the place