Note From a Friend

ALEX P. CHANDRA

MARKETING MARKETING UNTUK UNTUK UKMUKM

POSITIONING DIFFERENTIATION

BRAND

P D

B

ADA 2 CARA BERJUALAN

We Come To We Come To The BuyerThe Buyer

The Buyer The Buyer Come To YouCome To You

or

WE COME TOTHE BUYER

SALESMAN SKILL

PUSHSTRATEGY

THE BUYERCOME TO YOU

BRANDINGPULL

STRATEGY

SALESMAN SKILLSALESMAN SKILL BRANDINGBRANDING

MARKETINGMARKETING

Bagaimana Caranya ??Bagaimana Caranya ??

SALESMANSHIP SKILLSALESMANSHIP SKILL

A Do People Know You ?(AWARENESS)

How to Create Awareness ?

AIDA Concept

B WHY TO BUY vs HOW TO SELL

MENCIPTAKAN NILAI TAMBAH

(DIFFERENTIATION)

C

Why People Buy Your Product ?

Why People Buy From You ?

MENGKOMUNIKASIKAN NILAI TAMBAH

D

(CREATE BRAND)

*Sesering Mungkin*Seefektif Mungkin*Sebanyak Mungkin*Semurah Mungkin

TARGET AKHIR TARGET AKHIR PERSONAL BRAND ?PERSONAL BRAND ?

Bali Post

Bali Post

KONSEP OPTIMALISASI

BRANDINGBRANDING

1. POSITIONING1. POSITIONING

S W O T AnalyzeS W O T Analyze

2. DIFFERENTIATION2. DIFFERENTIATION

NILAI TAMBAHNILAI TAMBAHNILAI TAMBAHNILAI TAMBAH

3. BRANDING 3. BRANDING

? ??ANCHORING ANCHORING

POSITIONING

PDIFFERENTIATION

D

BRAND

B

SALESMANSHIPSKILL

CUSTOMERBRAND

ACTIVATION

PUSH PULL

PUSH PULL STRATEGY

COMMUNICATIONCOMMUNICATIONEVERYTHING IS ABOUTCOMMUNICATION

COMMUNICATE

YOUYOU

YOUR LOOKYOUR LOOK

COMMUNICATE

YOUR YOUR SIGNAGE SIGNAGE

COMMUNICATE

COMMUNICATE

YOUR OFFICEYOUR OFFICE

EVERYTHINGEVERYTHINGCOMMUNICATE

Very-Very Important Very-Very Important to make Your to make Your Communication Communication CONGRUEN CONGRUEN with your with your DIFFERENTIATION/DIFFERENTIATION/POSITIONINGPOSITIONING

ALWAYS MEASUREALWAYS MEASUREYOUR YOUR EFFECTIVENESSEFFECTIVENESS

ALWAYS MEASUREALWAYS MEASUREYOUR YOUR EFFECTIVENESSEFFECTIVENESS

Thank You ForThank You ForBeing A Being A

Great Great AudienceAudience