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THE DESIGNING PROCESS OF CAMPUSMOVIL.NET
Arnau Gifreu Castells, Hugo Pardo Kuklinski, Xavier Docampo Sellarès
Funky Mobile Ideas SL/Universitat de Vic
Spain
ICERI 2009: International Conference of Education, Research and Innovation
ICERI 2009: International Conference of Education, Research and Innovation
Campusmovil.net
• Pre-Launching / November 2008• Launching Spain / May 2009• Launching South America / 2010
ICERI 2009: International Conference of Education, Research and Innovation
You can check CampusMovil.net:
www.campusmovil.net
We can give you a user and a password and youcan check the application!
ICERI 2009: International Conference of Education, Research and Innovation
¿What is CampusMovil.net? The first social network via mobile devices of the Spanish and South American academic community, with exclusive access through institutional e-mail accounts.
ICERI 2009: International Conference of Education, Research and Innovation
An unofficial virtual campus designed for access from mobile devices.
A platform not yet in existence in the academic ecosystem, complementary to the traditional campuses.
ICERI 2009: International Conference of Education, Research and Innovation
The project is the result of an R & D process that began at the Stanford HCI Group in 2007.
ICERI 2009: International Conference of Education, Research and Innovation
• Founder partners
Hugo Pardo Kuklinski Digital Interactions Research Group (GRID),Barcelona
Joel Brandt HCI Group, Stanford University. Palo Alto, California.
Fundació Universitària Balmes Universitat de Vic, Spain
ICERI 2009: International Conference of Education, Research and Innovation
¿What will the next generation of social networks be like?
• Mobile/ubiquitous, bottom-up but unique, usable and easy to create.
This is CampusMovil.net
ICERI 2009: International Conference of Education, Research and Innovation
We’re not interested in a new software development. Our goal is to help people in a more enjoyable, efficient and productive communication.
ICERI 2009: International Conference of Education, Research and Innovation
• Key Concepts
1. Partnership with universities.2. Exclusivity and actual user profiles.3. Voice equals value.4. Mini-apps (Mentor Programme, mercadillo, etc)5. Production and recovery of pieces of information (post-it style).
ICERI 2009: International Conference of Education, Research and Innovation
Primary business model
1. Contextual publicity in the user’s personal page. Marketers will buy advertizing packages and they themselves will upload ads in an accessible, simple and dynamic upload system.
ICERI 2009: International Conference of Education, Research and Innovation
Primary business model
2. Google AdSense on the user’s personal page (only desktop version).
ICERI 2009: International Conference of Education, Research and Innovation
Primary business model
3. Payment of universities demand for customized services that are not covered at the standard application.
ICERI 2009: International Conference of Education, Research and Innovation
Primary business model
4. Sale of product usage rights for commercial development of the application for universities outside of Spain.
ICERI 2009: International Conference of Education, Research and Innovation
Primary business model
5. Campus Móvil Lab. External research and consultancy in mobile communication for public and private institutions.
ICERI 2009: International Conference of Education, Research and Innovation
¿How to monetize a closed social network for mobile devices?
• Targeting and exclusivity in shaping the network.• Minimum cost of development. Outsourcing and shared staff.
BUT...
ICERI 2009: International Conference of Education, Research and Innovation
• Right now...
REVENUE IS A DISTRACTION
We need create a big and targeted community
ICERI 2009: International Conference of Education, Research and Innovation
Contact:
Arnau Gifreu [email protected]
Hugo Pardo Kuklinski Xavier Docampo Sellarès
