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Presentación de Fernando Moncayo. ASIAM Business Group.
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Source: Statistical Yearbook of China 2007; McKinsey analysis
Tier 1 city
Tier 2 city
Pirámide de Maslow vs. Pirámide Asiática de necesidades
Source: adapted from M. Witt, INSEAD EMBA course 2004
Ciclo de vida del producto Occidental vs. Ciclo Asiático
Source: adapted from M. Witt, INSEAD EMBA course 2004
