13
PRDA Your Total Social Media Solution Provider

PRDA Asia. What we do

  • Upload
    prda

  • View
    924

  • Download
    1

Embed Size (px)

DESCRIPTION

PRDA is a leading social media agency in Asia. PRDA uses a process driven approach to increase the fan experience and provide tranparency and return to the business.

Citation preview

Page 1: PRDA Asia. What we do

PRDA

Your Total Social Media Solution Provider

Page 2: PRDA Asia. What we do

Founded in 2004Hundreds of successful campaignsBroad range of industriesPhysical presence in:

Hong KongChinaPhilippinesIndiaU.S.

www.PRDA.Asia

PRDA

Page 3: PRDA Asia. What we do

PRDA is based on over 20 years of experience in leveraging digital platforms to build communities and spread ideas and harvest data uses a proven process to deliver quality social media initiatives with transparency, predictability and measured results

is passionate about promoting and protecting your brand

www.PRDA.Asia

About us

Page 4: PRDA Asia. What we do

9 channels

VideoBlogsForumsArticlesBookmarksMobileSocial SitesSMRMicro sites

www.PRDA.Asia

Page 5: PRDA Asia. What we do

9 channels - why

www.PRDA.Asia

ViewsUsing a range of medium to communicate with fans increases views and shares

SentimentCreating a deep and broad range of brand positive content protects against negative sentiment

SearchProperly written and search engine optimised content increase search ranking

SyndicationBranded channels with loyal fans always receptive to messages

Page 6: PRDA Asia. What we do

5 step process

www.PRDA.Asia

1. Listen

2. Content creation

3. Publish4. Engage

5. Analytics

Page 7: PRDA Asia. What we do

Step 1 - listen

www.PRDA.Asia

Listening (monitoring) is the most important component of social media strategy. It is the front line for brand protection and effectively influencing online conversations. PRDA uses proprietary applications to track real time conversations.

Listen to:WhoWhereHowCustomer infoCompetitor infoSentimentCrisis alerts

Page 8: PRDA Asia. What we do

www.PRDA.Asia

Step 2 - content creation

Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content.

Content:RelevantExcitingInfluentialSearch optimisedColloquial/ localShareablePositive

Page 9: PRDA Asia. What we do

Step 3 - publish

www.PRDA.Asia

Content published to branded sites. Using 9 channels and proper placement brand content has maximum impact. With effective listening comes the knowledge to place and participate effectively in conversations.

Publish:Branded9 channelsTargetedMultilingualCountry specific

Page 10: PRDA Asia. What we do

Step 4 - engage

www.PRDA.Asia

Engagement is unique to social media. Amplify positive messages. Interact with fans. Manage conversations and protect the brand. With effective listening comes the knowledge to enhance fan's brand experience and influence sentiment.

Engage:Fan experienceAmplify positiveMinimise negativeQ/AInfluenceCommunity management

Page 11: PRDA Asia. What we do

Step 5 - analytics and measurement

www.PRDA.Asia

Business needs results. Analytics along with KPI's can demonstrate ROI or equivalent media value. Social media should be an investment that pays dividends

Analytics:ROIBrand positioningConversionShare of voice PROffset other marketing budgets

Page 12: PRDA Asia. What we do

Review

www.PRDA.Asia

PRDA is an experienced end-to-end social media solution provider. We use a process driven approach to maximise quality, transparency and results. Decades of global digital experience drives the company. Local knowledge makes it work.

MonitoringContent creationPublishing - branded syndicationEngagement - community and reputation managementAnalytics and consultancy

Page 13: PRDA Asia. What we do

Thank you