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PRDA is a leading social media agency in Asia. PRDA uses a process driven approach to increase the fan experience and provide tranparency and return to the business.
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PRDA
Your Total Social Media Solution Provider
Founded in 2004Hundreds of successful campaignsBroad range of industriesPhysical presence in:
Hong KongChinaPhilippinesIndiaU.S.
www.PRDA.Asia
PRDA
PRDA is based on over 20 years of experience in leveraging digital platforms to build communities and spread ideas and harvest data uses a proven process to deliver quality social media initiatives with transparency, predictability and measured results
is passionate about promoting and protecting your brand
www.PRDA.Asia
About us
9 channels
VideoBlogsForumsArticlesBookmarksMobileSocial SitesSMRMicro sites
www.PRDA.Asia
9 channels - why
www.PRDA.Asia
ViewsUsing a range of medium to communicate with fans increases views and shares
SentimentCreating a deep and broad range of brand positive content protects against negative sentiment
SearchProperly written and search engine optimised content increase search ranking
SyndicationBranded channels with loyal fans always receptive to messages
5 step process
www.PRDA.Asia
1. Listen
2. Content creation
3. Publish4. Engage
5. Analytics
Step 1 - listen
www.PRDA.Asia
Listening (monitoring) is the most important component of social media strategy. It is the front line for brand protection and effectively influencing online conversations. PRDA uses proprietary applications to track real time conversations.
Listen to:WhoWhereHowCustomer infoCompetitor infoSentimentCrisis alerts
www.PRDA.Asia
Step 2 - content creation
Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content.
Content:RelevantExcitingInfluentialSearch optimisedColloquial/ localShareablePositive
Step 3 - publish
www.PRDA.Asia
Content published to branded sites. Using 9 channels and proper placement brand content has maximum impact. With effective listening comes the knowledge to place and participate effectively in conversations.
Publish:Branded9 channelsTargetedMultilingualCountry specific
Step 4 - engage
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Engagement is unique to social media. Amplify positive messages. Interact with fans. Manage conversations and protect the brand. With effective listening comes the knowledge to enhance fan's brand experience and influence sentiment.
Engage:Fan experienceAmplify positiveMinimise negativeQ/AInfluenceCommunity management
Step 5 - analytics and measurement
www.PRDA.Asia
Business needs results. Analytics along with KPI's can demonstrate ROI or equivalent media value. Social media should be an investment that pays dividends
Analytics:ROIBrand positioningConversionShare of voice PROffset other marketing budgets
Review
www.PRDA.Asia
PRDA is an experienced end-to-end social media solution provider. We use a process driven approach to maximise quality, transparency and results. Decades of global digital experience drives the company. Local knowledge makes it work.
MonitoringContent creationPublishing - branded syndicationEngagement - community and reputation managementAnalytics and consultancy
Thank you
