August 15, 2012

Dear James,

Thank you for the opportunity to view your unique multi-use property. As you will notice in the following slides, our company provides many above and beyond services to our clients as well as professional guidance and direction every step of the way. Please take a few moments to study the contents explaining our marketing strategy and what sets us apart as a company.

After reviewing the comparable sold properties in the area, the market conditions are less than ideal for the sale of this type of building. However, Mark and I feel that with proper pricing and exposure we may have something unique and unusual to offer a prospective purchaser. Our professional suggestion is an asking price of $259,000. The second floor unfinished space is a concern and that is reflected in the pricing. We feel that putting more money into finishing the space will not raise the value significantly enough to offset the expense. A simple tidying up and minimizing clutter will go a long way.

After review of the following, please feel free to contact either of us to discuss the details. We are able to offer our services and incentive to a purchaser’s agent at a 6% payment on the purchase price. Thank you again for this opportunity. We look forward to helping you find the perfect new owner for your beautiful building in the heart of downtown Middletown.

Best Regards,Heather Long & Mark TierneyR.J. Smith Realty

COMMON CLIENT OBJECTIVES

1. To get property sold!

2. To obtain the most value from the sale!

3. To meet a specific timeframe!

WHAT ARE THE CHALLENGES?

THE CHALLENGES

1. High Inventory

Challenge: Market Conditions

2. Low Values

3. Tighter Lending

STRATEGIES TO ADDRESS CHALLENGES

Challenge: High Inventory

Strategy:

1. Internet based marketing

2. Personally design ads posted to a spiderweb of syndicated partner websites

3. Exclusive library of email addresses enables us to reach half a million targeted audiences a month

4. RealESolutions.com provides individual webpage for each property plus exclusive resourceful information in our Housing Data Matrix

5. Live telephone coverage 7 Days a week

STRATEGIES TO ADDRESS CHALLENGES

STRATEGIES TO ADDRESS CHALLENGES

Strategy

1. Price property accordingly

a. Aggressive-short time frame

b. Conservative-no urgency

2. Obtain maximum exposure

The Challenge: Low Values

EXPOSURE TACTICS

Week 1

-Enter listing in MLS

-Review in detail showing strategies to best serve the seller's objectives

-Install "For Sale" sign

-Install lock box

-Inform all office staff and members of new listing

-Prepare e-brochure for targeted email marketing

-Enhance all syndicate website marketing

-Prepare property flyer

-Create virtual tour

-Execute neighborhood postcard mailing

-Schedule agent tours

-Review Progress with owner

EXPOSURE TACTICS

Ongoing-Distribute flyers

-Arrange showings for other agents

-Decide on hosting an open house

-Evaluate price and exposure

-Contact associates for direct feedback

-Review progress with owner

-Present and negotiate all offers

-Arrange for inspections and appraisal

-Follow through with all closing procedures

The Challenge: Tight lending

Strategy:

1. Qualify buyers

1. Find out if a purchase is really possible in the immediate future

2. Is there another home that must be sold first before a buyer can proceed

3. What price range they can afford

2. Recommend reputable lenders

1. Angela Demaris, Home Mortgage Consultant, Renovation Specialist, Wells Fargo Home Mortgage

2. Sheri Herbert, Walden Savings Bank

3. Melissa Flickenschild, Wallkill Valley Federal

STRATEGIES TO ADDRESS CHALLENGES

WHY WE STAND OUT

•A real estate trend setter, adapting to the latest innovations in technology

•Community involvement & volunteer activity leads to more exposure

•Cooperative family spirit leads to expanded base of knowledge and experience available

R.J. Smith Realty & D.L. Hawkins & Associates joined

forces to increase services to a larger client base.

WHAT SETS ME APART?

1. My client’s interest is my #1 concern; I am someone who cares and likes feedback.

2. The #1 complaint to agents is that they are negligent in returning phone calls. I will call you back!

I personally believe everyone deserves honesty, fairness & respect.When you authorize me to transact business on your behalf, a trustworthy and

confidential relationship ensues. My behavior will reflect accountability and dutifulness to my clients rather than any favoritism given to my own best

interest. I deliver personal and professional service.

Professional Affiliations• Orange County Association of Realtors®• New York State Association of Realtors®• National Association of Realtors®• Greater Hudson Valley Multiple Listing Service

Upon review, please call me to discuss(845)325-9569