"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP

Vault, LLC. All Rights Reserved.

23 October 2013Mary Juetten, Founder & CEOTraklight.com

Start on the Right Trak

Do NOT start with creating a:Campaign Pitch orBusiness Plan

THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Got Intellectual Property?

IDENTIFY your IP BEFORE

YOUR CAMPAIGN HERE

Why Care…

• IP theft costs US companies $250 billion annually• 100% of all companies have IP• 700K new startups annually vs. 20% protected IP after 1st year• IP is most valuable asset and not on your Balance Sheet• Exclude competition; Attract investment; Leverage & license• Avoid IP loss, infringement, or business failure

Summary

IDENTIFY IP

PROTECT IP

PICK A PLATFORM

RAISE SOCIAL CAPITAL

CREATE PITCH

What is IP?

• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes

IP Misconceptions

• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors

• Trade secrets are the easiest to protect because there is no registration.

• You can copy anything without a copyright ©

• You can copyright an idea.

• Domain = TM

• If I pay for it, I own it.

• Patents means right to make or sell

WHO: IP Ownership Challenges

• Multiple Inventors• Who are you? Employee • Who has the Rights? Company or you?• Are you going global?

Step 1: IDENTIFY IP

WHY WHO

WHAT

WHEN

WHERE

✔

✔

• Idea• URL• Name• Know how• Video• Employees• Contractors• Partners

WHAT: Campaign or Plan

STEP 2: Protect IP

• Do it Yourself:– USPTO.gov– Copyright.gov

• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer

• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software

• Date of Idea/Invention (First to Invent First INVENTOR to file)

• Date of Use• Date of Filing• Date of Conversion• Renewals

WHEN: Key Dates to Remember

Step 3: PICK PLATFORM

How it works online!

• EQUITY BASED:

Online Business Plan Required

10 Requirements

1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description & BUSINESS PLAN4. Prior years Tax Returns 5. Financial Statements6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)

GET READY NOW

Equity is not yet Legal (Oct 23rd update!)Create a PipelineSame steps as other Financing Sources

EQUITY is not Easy

Requirements include:

Financial StatementsBackground ChecksValuationBusiness Plan

REWARDS

CHOOSE THE BEST PLATFORM FOR YOU:

• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC

STEP 4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital

Social Capital is more than Social Media

Quality not Quantity

Case Study: Lessons Learned

Campaign attempt #1

Seriously?... Try again?

• Lessons learned• New plan of action• New cause• New business

opportunity

The new plan.• Pre-Selling• HEAVY PR

– Social Presence– Local media

• Partnering• Get it in writing• New rewards structure• SCHEDULE

UPDATE

CONTENT IS KING

ExpertBlogsSpeakingSocial MediaPR

Start working on this before you launch your campaign.

RESOURCES• CfPA, CfIRA

• Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp

• Crowdfundcast.com – podcast

• Getting Started with Crowdfunding Investing for Dummies in a Day

• Crowfunding Hatchery

• Traklight.com/IP Cloud – free resources & paid coaching

• Crowdbuilder by Leverage PR- in-depth publicity instruction, task and milestone management, to integrated calendars and media lists

ONLINE

CampaignBusiness PlanProjections

`

STEP 5: CREATE PITCH

READ READ READ

Read License & Permission to Use

Check out Creative Commons.org

Ignorance is not a Defense

Be Careful:

Video CopyBusiness Plans

• Incubators & Accelerators• Mentors• SBDC• SCORE• Startup America• Competitions• Angel Lists

• Resources: TRAKLIGHT IP CLOUD

Additional Help

Remember!

RESOURCES• CfPA, CfIRA

• Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp

• Crowdfundcast.com – podcast

• Getting Started with Crowdfunding Investing for Dummies in a Day

• Crowfunding Hatchery

• Traklight.com/IP Cloud – free resources & paid coaching

• Crowdbuilder by Leverage PR- in-depth publicity instruction, task and milestone management, to integrated calendars and media lists

Mary Juettenmejuetten@traklight.com@traklightFacebook.com/traklight

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