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PR Week Presentation- Melissa Monk

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Three best practices for new graduates

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Page 1: PR Week Presentation- Melissa Monk
Page 2: PR Week Presentation- Melissa Monk

Communicating is both science and art

Networking is critical for your future success

Working with Non Profits provides mutually beneficial outcomes

Page 3: PR Week Presentation- Melissa Monk

I've noticed two things about men who get big salaries. They are almost invariably men who, in conversation or in conference, are adaptable. They quickly get the other fellow's view. They are more eager to do this than to express their own ideas. Also, they state their own point of view convincingly.John Hallock, early member of the House of Representatives

There is a science to communication

There is an art to communication

There are common misperceptions about effective communication

Page 4: PR Week Presentation- Melissa Monk
Page 5: PR Week Presentation- Melissa Monk

Remember there is always a “customer” for your communication

Understand the customer’s needs and wants before you deliver your request or directive

Always assume positive intent

Simple is clear; clarity enables understanding and action

Be present, open and connected

Page 6: PR Week Presentation- Melissa Monk

Speaking

Going Last

Telling

Simplicity

Science

Listening

Going First

Asking

Complexity

Art

Learning to effectively communicate will enable higher performance

Page 7: PR Week Presentation- Melissa Monk
Page 8: PR Week Presentation- Melissa Monk

“I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships… The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.” –Bob Burg, National Best Selling Author

Social Networking

Business Networking

Principles of Networking

Page 9: PR Week Presentation- Melissa Monk

845 Million Active Users Average User has 130 friends Average Facebook visit lasts 23 minutes 46% of Facebook users are over 45 57% of Facebook users are Female 57% of Facebook users report having some

college 47% of Facebook users report making between

$50k - $99k annually

Source: Infographic 2012 Google

FB and data companies can now assess your strength as a social networker – rating your sphere and ability to influence

others

Page 10: PR Week Presentation- Melissa Monk

Know your privacy settings, and apply them wisely

Share detailed information only with friends and potentially networks

Understand the brand image that your Facebook page is creating

Don’t hesitate to “un-friend” people who don’t adhere to best practices

Don’t give anyone your login or password

Page 11: PR Week Presentation- Melissa Monk

LinkedIn has 147MM members Standard user is:

› Male 57.9%› Between 25 and 54 years old 67.7%› North America and Europe represent 65.7%› 44% of LinkedIn users work at Companies with

more than 10,000 employees› 39% of members have influence at their company› Average income per member is $182k

66% of all companies exclusively use LinkedIn for recruiting

Source: amodiovalerie verde, Google

Page 12: PR Week Presentation- Melissa Monk

Keep your information up to date and refresh often

When in job search mode, pay for the premium version – it’s worth it

Leverage all of the available tools like: recommendations, experience cataloging, request an introduction

Pay attention to who is viewing your file, follow up with those companies in which you have interest

Page 13: PR Week Presentation- Melissa Monk

Make plenty of deposits, before you ask for a withdrawal

Make exchanges of equal value

Be authentic about who you are and what you need or what you can offer

Always follow up on your commitments, even if you can’t deliver on them

Page 14: PR Week Presentation- Melissa Monk

Find people of influence with whom you are currently acquainted

Join professional organizations that are relevant to your career, skills or passions

Join and support community organizations

Join and support social organizations

Page 15: PR Week Presentation- Melissa Monk

“Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.”- Robert F. Kennedy

Find a non profit that is tied to a personal passion

Leverage your skills and competencies

Gain experience and add value to your community

Page 16: PR Week Presentation- Melissa Monk

Education, Competencies, Skills &

Experience

Education, Competencies, Skills &

Experience

Understand that many skills are transferable and transcend industry

• Public relations skills• Communication skills• Process Management • Project management• Life skills• Energy• Personal Passion

Page 17: PR Week Presentation- Melissa Monk

Non Profit Organizational Needs

Non Profit Organizational Needs

Leverage tools to identify needs: interviews, Google, websites, staffers

• Image Overhaul• Mission Awareness• Development• Marketing & Advertising• Process Improvement• Project Management• Life Skills

Page 18: PR Week Presentation- Melissa Monk

Education, Competencies, Skills &

Experience

Education, Competencies, Skills &

Experience

Non Profit Organizational Needs

Non Profit Organizational Needs

Leadership Opportunities and Value Creation for your Community

Page 19: PR Week Presentation- Melissa Monk

Education, Competencies, Skills &

Experience

Education, Competencies, Skills &

Experience

Know and understand your passionate purpose

• Passionate about feeding the hungry

• Special concern for “at risk” populations

• Multi-domain experience: leadership development, strategy, marketing, analytics, operations, process and project management, business development and technology.

Page 20: PR Week Presentation- Melissa Monk

FeedMore, Inc.Meals on WheelsCentral Virginia

FoodbankCommunity Kitchen

FeedMore, Inc.Meals on WheelsCentral Virginia

FoodbankCommunity Kitchen

Interviewed community leaders, researched organizations on Connect Richmond, articulated my personal stand

• Passionate about feeding the hungry

• Special concern for “at risk” populations

• Need to improve operational efficiency

• Need to raise more donations in light of macro economic conditions

• Need to transform their leadership team

Page 21: PR Week Presentation- Melissa Monk

Leadership Development, Web Strategy and Development, Create large Donor Program, Volunteer at Kid’s Café,

improve through put of meals

• Passionate about feeding the hungry

• Special concern for “at risk” populations

• Multi-domain experience: leadership development, strategy, marketing, analytics, operations, process and project management, business development and technology.

• Passionate about feeding the hungry

• Special concern for “at risk” populations

• Need to improve operational efficiency

• Need to raise more donations in light of macro economic conditions

• Need to transform their leadership team

Page 22: PR Week Presentation- Melissa Monk

Education, Competencies, Skills &

Experience

Education, Competencies, Skills &

Experience

Non Profit Organizational Needs

Non Profit Organizational Needs

Leadership Opportunities and Value Creation for your Community

Page 23: PR Week Presentation- Melissa Monk

Melissa M. Monk [email protected] http://www.linkedin.com/pub/melissa-m

-monk/0/448/955

Thank You!