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Picpr look at some of the key tips for startups in their quest for great PR. It can often be a challenge to get attention when you're a startup business, but following these useful ideas can help. If you'd like to know more about PR for startups, give picpr a call on 01242 237633.
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PR Tips For Startup Businesses
01242 237633www.picpr.co.uk
01242 237633
Overview:
Develop a comprehensive budget-based approach to PR & Marketing.
Plan a direction and set out goals that reflect ambition, but remain realistic!
Strategies:
Contact photojournalists and professional writers to maximise press
coverage. Successful startups are popular news!
01242 237633
Target Audiences:
Identify primary audience and concentrate marketing
in these areas.
01242 237633
Key Target Media:
Research lifestyle and business print publications that would be interested in your startup. Radio talk shows and local media are a good place to start.
01242 237633
Action Plan:
Always know who will do what, when, and where to get feedback. Consistently
monitor performance and gain an understanding on what works for you.
01242 237633
01242 237633
Who…
Who are you trying to motivate or influence?
Is your product / service local, national, regional, or international?
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How…
How will you set your enterprise apart?
What distinctive personality traits will your enterprise offer?
01242 237633
Identify…
Identify short & long-term PR goals. Establish these early so you can advance
your strategy.
Consider…
Consider contacting experienced professionals like ourselves to advise
on strategy and implement a dynamic PR strategy.
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01242 237633
Train…
Train the workforce to deliver consistent brand
messages.
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Use…
Use the tools at your disposal, especially those
that your audience uses too.
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Participate…
Attend industry trade shows, conventions and conferences,
getting your product in front of competitors as well as consumers.
01242 237633
Stagger…
Bring every product to the market fresh and ready to stand on its own feet. This
will maximise exposure.
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Choose…
Choose product names that will be synonymous with
your brand. Creative titles do well!
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Remember…
• Set Clear Objectives• Target Suitable Media• Build Relationships• Stay Consistent
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GET IN TOUCH!
If your startup needs a hand with PR, we’re the people for
you. Give us a call today to discuss, or visit:
www.picpr.co.uk
