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Short overview of Public Relations industry in Poland
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PR and social media industry in Poland
sobota, 3 września 2011
Industry Associations
Polish Association of Public Relations
The Association of Public Relations Firms
sobota, 3 września 2011
PR firms market structure
Members of international networks
Micro-agencies
Agencies of Polish ownership structure
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Geographical market share
Warsaw, the capital city and the biggest PR industry market in Poland
Wroclaw is the second biggest market for public relations in Poland
sobota, 3 września 2011
The Biggest PR Firms in Poland
The Annual Report on the income of Polish PR firms
The report is annually published by the biggest Polish magazine on media and PR industry – „Press”.
The chart presents findings of the latest report – published in November 2010: the agencies that had the highest income in 2009 (in Polish zloty, 1 USD = 2,80 PLN)
sobota, 3 września 2011
The engines of Polish PR industry
Public investments and the funds of European Union were among the most important factors that helped Polish PR industry to thrive through an economic downturn.
Combined revenue of 36 ranked PR firms was estimated for 175,8 milions of Polish zlotys
sobota, 3 września 2011
Employment in Polish PR firms
full-time part-time total employed Employees employees in 2010
sobota, 3 września 2011
Main events of PR industry
Congress of Public Relations Professionals
Wroclaw, 14-15 April 2011
The most important encounter of Polish PR professionals and the biggest industry conference.
Apart from various dicussions and debates (both academic and those practic – related), itʼs the best opportuninty for PR firms to summarize achievements of the past year.
Whatʼs more, this prestigious event is the best possible opportunity for networking.
sobota, 3 września 2011
Trends of 2010/2011
Facebook and integrated communication
There are few important PR trends that emerged in Poland a little later in comparison with US. First and foremost – itʼs the Facebook boom. Many PR agencies have created social media divisions and started to offer Facebook- related services. Thus PR firms have become more interactive.
Facebook and social media are now integral part of communication strategies. However, social media are still rather novelty and thatʼs why the biggest budget share is dedicated to traditional media campaigns.
sobota, 3 września 2011
Social media in Poland
Polish social media and web landscape
More than of Poles are internet users
of Poles creates their own content on the Internet
The most popular site in Polish internet is Google.pl. It is used by Polish internet users88%
37%50%
sobota, 3 września 2011
Social media in Poland
Polish inventionsUntil recently instead of embracing social media services created abroad, Poles have made their own versions of such.
The most successful is nk.pl (former Nasza-klasa.pl) which was inspired by Cassmates.com. After forceful expansion of Facebook in Poland, nk.pl has changed a little their profile and has introduced features well known from Facebook, such as news feed, notifications and social games.
However Facebook is gradually gaining more and more users in Poland, nk.pl is still the largest social network in the country estimated for about 12,3 millions of users.
sobota, 3 września 2011
Social media in Poland
polish equivalentforeign prototype
sobota, 3 września 2011
Social media in Poland - differences
More personal relations on Facebook - Poles donʼt regard it as a tool for career-related networking
In social media marketing the quantity is the king - marketers just have started to see quality and as a success indicator
Less special deals and coupons for Facebook fans or followers
Poles donʼt use geo-location services for a large scale(and companies are afraid to risk)
More professional relations between brand and customer (not very familiar), but less developped customer service
sobota, 3 września 2011
Social media in Poland - we are in!
Polish social media environment keeps up to date with all the global novelties and innovations. Whatʼs more - Poles are eager to participate in social media global initiatives.
The best example is the Social Media Day Poland - Polish celebrations of Social Media Day pronounced by Mashable.com
Every year the 30 June is celebrated in Wroclaw by the conference on social media and the revolution they have introduced. This year it was one of the biggest social media conferences in Poland in which participated the best Polish bloggers and editors in chief of the most prominent Polish newspapers and magazines.
sobota, 3 września 2011
