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C-SPAN Strategic Overview

& FY 2011 Goals

July 20, 2010

Today’s Agenda

Review Strategic Plan and Initiatives– Updated for BOD meeting June 2010

Themes for FY 2011 FY 2011 Departmental Goals

– Format– Timetable

Personal Goals– Lessons learned from FY 2010

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Strategic Overview: A Multiplatform C-SPAN

Three robust linear television channels (SD & HD)

Expand mission to other platforms – VOD– Web (including Video Library and govt.-produced video)– Radio / audio

Continue to invest in marketing and the “Cable Message” Plan for management transition

In the face of the changes sweeping the media industry, C-SPAN is at a crossroads if it is to remain a viable and competitive service for our affiliates and the general public. While maintaining our roots as a service founded and supported by the cable industry, we envision a multiplatform C-SPAN that builds upon our success in linear television.

-- from the C-SPAN Strategic Overview approved by the Board of Directors, September 2008

Today Future

C-SPAN “C-SPAN Prime”

C-SPAN2 House and History

C-SPAN3 Senate and Books

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Strategic Initiatives

In connection with the Strategic Overview, in September 2008 the Board approved the following initiatives including incremental costs above “baseline” assumptions:

1. Launch HD feeds of the C-SPAN Networks 2. Editorial enhancement: C-SPAN3 and History3. Website development4. Re-evaluate marketing programs

Foundations of C-SPAN’s Success

Quality product Innovation Clear mission Good value for cable industry Dedicated staff Responsible use of resources

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2011 Themes

Do What Matters for a more competitive C-SPAN

Departmental, unit and personal goals should significantly, measurablycontribute to one or more of the following objectives: Produce strong editorial / technical products that support our mission Ensure that our products are ubiquitously delivered to platforms that

matter:• Cable / Satellite / Telco / Hotel / Radio / Audio / Web

Effectively connect with our key markets on an ongoing basis:• Viewers / the politically active / Cap Hill & DC / social studies teachers /

affiliates & board / targeted media / C-SPAN staff

Support these efforts with a top notch infrastructure• HR / Finance / Administration/ Technology

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2011 Themes

Departmental Goals

Use FY 2010 Format: ONE page– Foundations for departmental success– Initiatives for FY 2011

First Draft: – Consult Rob / Susan as needed.– Complete by Friday, July 30.

Review first draft with Rob and Susan Revise as needed DH Meeting to present and discuss draft goals (late August) Revise as needed and finalize.

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Personal Goals

Emphasis on measurable Appropriate goals can be

1. Delivering on the basics in measurable ways 2. Initiative based goals

Recommended number of goals: 4-6. Work on personal goals can begin immediately.

Discussion

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