INTERNSHIP

PROJECT RPEORT

A Presentation on

Organization Study at

4 Creations Pvt. Ltd.

By

Guruprasad

A brief information about the Industry

• The Indian Textiles Industry has an overwhelming presence in the

economic life of the country.

• The sector contributes about 14 per cent to industrial production, 4 per

cent to the gross domestic product (GDP), and 11 per cent to the

country’s export earnings.

• The market is expected to grow to US$ 31 billion by 2020.

• The textiles sector has witnessed a spurt in investment during the last

five years.

• India’s technical textile industry is an emerging area for investments

with good growth opportunities.

About Company

• 4 Creations was established on 3 March, 2003.

• The Production Facility covers areas over 18000 Sq. Feet.

• 4 Creations work closely with their clients to ensure that the products

meet client’s standards.

Awards and Achievements

They have got an award of HIGH STANDARD AND QUALITY from our

German customer since 2010.

They have got award of BEST PERFORMER OF THE YEAR IN TERMS

OF PRODUCTION from Arvind Brand.

Vision

• “To bring together the spirit of innovations with passion to deliver quality product on time.

To be recognized by customers, employees, suppliers and peers as being the best in the

industry”.

Mission

• “To provide clothes of exceptional quality, and unbeatable value to the worlds’ top retailers

and brands”.

Objectives

To train and motivate employees.

To reduce cost of poor quality and quality production.

To reduce customers complaints.

To improve overall equipment effectiveness.

To improve productivity.

Various departments/ functional areas

HUMAN RESOURCES DEPARTMENT

To identify and impart need based training to all personnel in line with

long term goals and short term requirements of the company.

To provide HR required for the process laid down in the process

module.

To develop and maintain competency model for the personnel whose

work affects quality in line with the policies of the company.

To align individual value of the personnel with organizational values.

FINANCE DEPARTMENT

To protect the financial interests of the company.

It helps in achieving the business results (Profitability).

Monitoring the funds, collection and payment.

Liaison with banks and financial institutes.

Controlling the inflow and outflow of cash.

Financial planning and mobilization of cash.

To see that company does not suffer from shortage of finance.

MARKETING DEPARTMENT

To act dynamically in areas of sales and customer satisfaction.

To learn the changes in the industry and keep the management

informed.

To try and maximize the sales through effective marketing strategies.

To see to it that sales increases.

To develop a consumer driven marketing strategy and at the same time

earn good returns to the company.

MAINTENANCE DEPARTMENT

To maintain plant and machinery.

Avoid break down during the production process.

To ensure a longer life span of plant and machinery.

To minimize operational costs through optimal

maintenance.

QUALITY ASSURANCE DEPARTMENT

Quality refers to the degree of perfection as perceived by

the user of a product.

4 Creations is committed to total quality, and has

implemented an efficient and stringent quality assurance

and control system.

Quality is a built in feature of every 4 Creations product.

SWOT Analysis

Strength:

Pricing.

Quality Products.

Availability of Labor.

Prompt Delivery.

Weakness:

Maintenance.

Transport expenses.

Sales efforts.

Skilled Labor.

Opportunities:

Demand in market.

Expansion.

Increase export trade.

Investment proposals.

Threats:

Competition.

Market fluctuations.

Decline in growth of textile industry.

Medium scale enterprise.

Government policies.

STATEMENT OF PROBLEM:

“4 Creations Pvt Ltd does not have a dedicated and recognised marketing department”

METHODOLOGY:

The methodology adopted is known as Fish bone technique or cause and effect diagram Ishikawa

diagrams (also called fishbone diagrams, cause-and-effect diagrams) are causal diagrams created

by Kaoru Ishikawa (1968) that show the causes of a specific event.

ANALYSIS AND INTERPRETATION OF THE PROBLEM:

Focus on the Customer: Marketers can spend time listening to their customers (and prospective

customers) in order to understand their needs and wants regarding a particular product or service.

Monitor the Competition: Learning about, and understanding the competitive landscape is also an

important function of the Marketing Department.

Brand Building: The perceptions and feelings formed about an organization, its products / services,

and its performance is what is known as its “brand.”

Findings

4 Creations Pvt Ltd have introduced good labor welfare facilities which

care the needs of workers.

There is well maintained attendance register and the workers are aware

of the importance of efficient work.

There is a formal and official way of absenting from work even for an

hour which helps their employers to have their leave.

Merchandising department mediates between the departments.

Sometimes, merchandising department will have to do costing and

pricing also.

Suggestions:

The company has to install the new technology in terms of Softwareapplication programs packages for faster and better productivity.

The organization has to provide more motivational offer to the employees that

enhance the productivity of the organization.

Management has to develop the specific program like disciplinary action and

positive reinforcement.

Training with respect technical and non-technical aspects at any time is always

an add-on to the knowledge development.

Proper Management style must be maintained to all the employees in order to

maintain reporting management styles to avoid confusions of multiple

reporting.

Conclusion:

The Textile industry in India traditionally after agriculture is the

only industry that has generated huge employment for both skilled

and unskilled labor in textiles.

Looking from its commanding height, 4 Creations Pvt Ltd sees

exciting things happening today in the field of apparels and like any

young adventure, it is eager and ready to cover new terrain.

Though I had a very short tag in the organization, I had a great

experience meeting people across all the departments.