daily personalized by Alessia Tonna, Maria Margolina and Silvia MarcoAudio

Personalized Diaries

by : Alessia Tonna,

Maria

Margolina

Silvia Marco

Agenda

• Description• Target audience• Location and Sales• Cost Analysis• SWOT-Analysis• Local Competition

Description

• The personalized diaries consist of a notebook with self-taken photography as a cover.

• The photography will consist of nature.

Agenda

• Description• Target audience• Location and Sales• Cost Analysis• SWOT-Analysis• Local Competition

Target Audience

• These diaries are targeted to be used by teenagers from thirteen to eighteen years old.

Agenda

• Description• Target audience• Location and Sales• Cost Analysis• SWOT-Analysis• Local Competition

Location and Sales

• We came up with the idea so as to create a webpage and sell them online.

Agenda

• Description• Target audience• Location and Sales• Cost Analysis• SWOT-Analysis• Local Competition

Cost Analysis

• Variable costs :diary 3c/page and 35c/cover.

• It is estimated that the diary will consist of 40 pages, with each diary amounting to €1.55.

• Each diary will be sold at €2 making a profit of €0.45c on each sold.

Agenda

• Description• Target audience• Location and Sales• Cost Analysis• SWOT-Analysis• Local Competition

SWOT-Analysis

Strengths-Product is Useful

Weaknesses-No experience

Opportunities-Product isn’t common

Threats-Photography has to be perfect quality

SWOT-Analysis

Agenda

• Description• Target audience• Location and Sales• Cost Analysis• SWOT-Analysis• Competition

Competitor : Pukka Pad

• Large variety of diaries.• Excellent quality.• Renown amongst lost of people.

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