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This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings. It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.
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Alternative Search Strategies
(Curtis) R. Curtis, SVP
UniversalBusinessListing.Org
CurtisRCurtis
Powerful Tips for Ranking Well in
Local Search
Still Advertising in the YellowPages?
Move Over Boys
…..There’s a New Sheriff in Town
…and His Name is “Local Search”
UniversalBusinessListing.org
Local Listings = Calls, Visits, Real SalesWhen users are looking
for a business locally –and most are – these results mostly come from listings, not Website information.
www.UBL.org offers a simple, inexpensive service that manages these listings in one place.
Go Local – Promote Local! Win Big!
Google 7-Pack
Google Maps - Pizza, Hotel Circle, San Diego
Put main keyword phrases in your Local Business profile description.
Use long-tail keywords that relate to your products /services, the brands that you carry, the locations you serve, and anything else particular to your business
Choosing/creating the right categories. Start with 1-2 of the pre-established ones before creating/adding new ones relevant to your business.
Create citations on local business listing sites. Tip: Look at your competitors, where they are cited & get similar citations.
You can optimize your maps listing by:
Bing Local – Liquor Stores, Hotel Circle, San Diego
Yahoo Local – Local Attractions, San Diego
Key Data Aggregators (whom UBL submits to)
www.UBL.org
[PLUS a Variety of Other 2nd Tier Data Aggregators]
Local Search Has Its Own Ranking Factors
So what does the local search algorithm look for:
Verified Business Listing Information
Domain & Business Name in Titles in All Maps, Especially Google
Categories in Online Yellow Pages
& Other Online Directories
& CitationsOff-Site Reviews
Inbound Links
Inbound Links
Choose Business Name & Domain Carefully
Business Name in Title Tags & Description
Business Name
Optimize About Us & Contact Us Pages
Things That Have Absolutely No Value
The Page Rank of the Domain
The Number of Links
The Score of Those Links
X
Things to Avoid
Do Not Keyword Stuff
Correct Any Inconsistency
More Great Tips
Use Your Site to Build Trust
Get Customers to Generate Positive Reviews
Link from Your Own Website – Duh!!!
Get Trusted Links
Enhanced Google Local Listings
Enhanced Yahoo Local Listings
Are You Invisible?
Over 25% of all businesses are
inaccurately listed or completely missing online where they need to be. found.
A Problem If Left Unmanaged
Businesses do not even need to have a Website to be found in these listings.
Many small businesses are under-represented –especially if they work from home or from cell or VOIP phones.
Even large businesses need to manage this process – audits show 20% of listings are inaccurate, leading to loss of business.
Local Search is not Completely Dominated By Google
Finally! A fast, effective, affordable way to ensure your business Information is accuratelylisted everywhere!
Universal Business Listing (UBL) helps your business to succeed & grow by ensuring you are listed everywhere accurately
…in Search Engines, Social Networks, Yellow Pages Directories, 411 Directory Assistance and Mobile/GPS devices.
The Ecosystem is Complex - www.UBL.org is Universal
Step 1: It’s Like Free AdvertisingThe first step in
promoting a business today is to be able to be found on the Web, Mobile Phone, 411 Directory Assistance and GPS Devices.
This is where 75% of searches occur (versus print) and the numbers are growing.
Step 2: List with www.UBL.org
Business identity & listing service, UniversalBusinessListing.org, has been firmly established as one of the
TOP 10 things a business MUST DO to ensure accurate online visibility.
UBL – Is a Key Factor In Online Marketing
Search Engines like Google, Bing, Ask and Yahoo,
Online Yellow pages like SuperPages.comand YellowPages.com
Social Networks like Yelp and MySpace
411 Directory Assistance like Verizon &and Sprint,
Mobile Phones like Apple and BlackBerry
GPS navigation devices like TomTom and OnStar.
UniversalBusinessListing.org Ensures Business are Listed in:
Single place to manage all their business listing everywhere online
Distribution to ALL major search sites as a verified source
Saves enormous time, money, and effort by not having to register in dozens of sites every year
Unlimited access and free updates any time
Data includes photos, logos, web links, product descriptions, brands carried and all critical search data
Benefits to Online Businesses:
UniversalBusinessListing.Org DistributionMobile & Internet Search
Portable & In-Car Navigation
Systems
Directory & Information
Services
Data Aggregators &
Distributors
Comprehensive Enhanced Listings
To be discoverable by searchers today, businesses need to list more than name, phone number and address.
UBL provides multiple descriptions and Industry Classifications, including Products, Services, Brands, Specialties, Certifications, Awards, Logos & Photos, Websites, Social Network & Video links, hours, payment methods, reviews and much more…
For Additional Information:
(Curtis) R. Curtis
SVP, Strategic Partnerships
Partners Site: www.UBLpro.com
Direct: 1 (206) 734-4711
Cell: 1 (604) 313-7377
Powerful Tips for Ranking Well in Local Search