32
From Concept to Consumer

Power point presentation 2 20-14 (6)

Embed Size (px)

Citation preview

Page 1: Power point presentation 2 20-14 (6)

From Concept to Consumer

Page 2: Power point presentation 2 20-14 (6)

Intro

TelePro-Direct invites you to participate in a unique

financial opportunity by helping millions of people of all

ages, especially teenagers, suffering from the ravages of

acne, who unfortunately must make exasperating

draconian choices to get some partial relief from their

suffering.

That was - until NOW…

As a result of years of development by Columbia

University’s College of Physicians & Surgeons, TelePro is

introducing Z Clear -- The Next Generation in Acne Care!

Page 3: Power point presentation 2 20-14 (6)
Page 4: Power point presentation 2 20-14 (6)

• Exclusive,

• Never before used,

• Patented technology from Columbia University,

• Utilized exclusively by TelePro, with

the Permission of the Trustees of Columbia

University (until 2024 and beyond)

• We call the technology “Zytrel”

The Technology is . . .

Page 5: Power point presentation 2 20-14 (6)

Patented ZYTREL

umbrella

technology is

• Anti-irritant

• Anti-allergenic

• Anti-inflammatory

• Antimicrobial

• Preservative free

Page 6: Power point presentation 2 20-14 (6)
Page 7: Power point presentation 2 20-14 (6)

FDA OTC Approved

Not only is Z Clear patent based and

infringement protected,

Our Z Clear products meet

all applicable FDA Monographs

permitting the claim

Z Clear treats acne.

Page 8: Power point presentation 2 20-14 (6)

Staggering Sized Market

• 25% of all adult men

• 50% of adult women

• 100% of all teenagers at some time in their lives, have pimples

Page 9: Power point presentation 2 20-14 (6)

$3billion Acne Market

Proactiv®

$1billion DRTV Sales

Page 10: Power point presentation 2 20-14 (6)

Z Clear

is

Remarkably Effective

Without all the adverse

side effects of Benzoyl

Peroxide

Page 11: Power point presentation 2 20-14 (6)

*

Page 12: Power point presentation 2 20-14 (6)

Z Clear’s

Patented formulation treats acne, including

pimples, blemishes, zits and white and black

heads, enabling the iconic shift

away from harsh

Benzoyl Peroxide used in proactiv.

Page 13: Power point presentation 2 20-14 (6)

Government Warns Consumers About Proactiv!

The FDA mandates that proactiv must show on

its packaging, “Warnings for the use of it's main

ingredient: 'Benzoyl Peroxide' ”

and those warnings include all of the following:

•IRRITATIONS that may occur: redness, burning, itching, swelling, peeling

•IRRITATIONS may be reduced by using in lower concentration

or less often.

•STOP USING IF irritation becomes severe and consult your doctor.

•DO NOT USE IF you have sensitive skin.

•DO NOT USE IF you are sensative to benzoil peroxide.

•AVOID the sun and USE SUNSCREEN with this product.

•AVOID contact with eyes, lips, and mouth.

•AVOID contact with hair, and fabric as it may be bleached by this

product.

Page 14: Power point presentation 2 20-14 (6)
Page 15: Power point presentation 2 20-14 (6)

Warren Buffet said, “If you want to make an investment

in a business, look at its product.”

Page 16: Power point presentation 2 20-14 (6)

*

Benzoyl Peroxide Free

Page 17: Power point presentation 2 20-14 (6)

The Direct Response Acne Market

•Our Market is the $2 Billion Direct Response industry which is dominated

by proactiv’s outdated Benzoyl Peroxide.

•We will penetrate this significant consumer market via direct response as

opposed to retail.

•We will use commanding social media, web content, visual platforms and

spokespersons who will resonate both with our direct consumers and those

who make the credit card decisions.

•We have aligned TelePro with the best strategic partners who are all

united by their outstanding track records in the DR, social media, and all

advertising spaces. . .

•And in their commitment to make Z Clear The Next Generation in Acne

Care.

Page 18: Power point presentation 2 20-14 (6)

Telepro has put together the most successful marketing team

in the integrated Direct Response industry in order to insure our

capturing a statistically significant share of the acne market. Our team

are the industry leaders in all aspects of the integrated Direct Response

space for

CreativeProductionSocial Media

Web SalesSales Analytics

Returns on Investment

Using the most current and advanced techniques and sales

technologies and social media dynamics, our team will ensure we will

optimize daily campaign performance and overall integration in all sales

markets, and provide a guaranteed model for success.

Page 19: Power point presentation 2 20-14 (6)

OUR PREMIER MARKETING TEAM

• Ardis Balis, TelePro-Direct’s CEO – is the skincare visionary.

• Fern Lee, Thor Direct’s President – Fern is an award-winning marketing

professional .

• Neil Eichner, Orbit 360’s Creative Director – Neil is the branding,

packaging and design expert.

• Terry Finn, Terry Finn Direct’s Owner & President – Terry has over 24

years of experience with more than 600 DR campaigns to his credit.

• Pat Finn, Results Producer’s Owner & President – Pat’s products have

sold via DR have grossed approximately one billion dollars worth of

product.

• Ken Kerry, Script To Screen’s Founder – Ken’s company is an award

winning DRTV agency and a leader among the top infomercial production

companies.

• Mark Bigelow, Mercury Media’s Partner – Mercury has been a leader in

DR and the use of digital media.

Page 20: Power point presentation 2 20-14 (6)

Fern Lee is a tremendously experienced, award-winning

marketing professional with proven track record for

increasing awareness, revenues, consumer usage and

asset values for multiple globally recognized media,

entertainment and lifestyle/fitness/pharma brands. She

is successful at applying direct response (DR) initiatives

to the Traditional/Digital marketplace and an expert in

“Branded Response” for bringing products to Retail

when that time comes.

Fern Lee, President - THOR DIRECT

Page 21: Power point presentation 2 20-14 (6)

Neil Eichner, Branding is not simply a product of a

name on a label. It’s the execution of a

comprehensive visualization program. Branding

efforts include, but are not limited to, logo marks,

tag lines, themes, and philosophies. Neil and his

team at Orbit 360 have an unparalled success in

branding dynamics.

Neil Eichner, Creative Director - ORBIT 360

Page 22: Power point presentation 2 20-14 (6)

Terry Finn, has over 24 years of experience with more

than 600 DR campaigns to his credit. This past year

alone, Terry has handled the creative and written

projects for 25 top DR programs. He excels at

preparing striking CTA’s (Calls To Action). In one recent

week’s rankings of the top product offerings, the most

successful of infomercials, Terry created and wrote 6 of

the top projects with several in the top 10.

Terry Finn, Owner & President – Terry Finn Direct

Page 23: Power point presentation 2 20-14 (6)

Pat Finn, has been producing successful DR campaigns for

more than 20 years and has sold upwards of a billion

dollars worth of product for his clients. He has turned

young companies into major brands and has produced

commercials for established brands like Sony, Norelco, and

Royal Caribbean Cruise Lines. His company has had

success in virtually every major category, including acne

and skincare.

Pat Finn, Owner & President - Results Producers

Page 24: Power point presentation 2 20-14 (6)

Ken Kerry’s company is an award winning DR agency

and a leader among the top infomercial production

companies. For more than 2 decades, Script to Screen

has produced the most successful DR campaigns in

history across a wide range of categories. Over the last

5 years, they have placed 56 winning shows on the IMS

top 100 chart averaging 8 to 11 a month. They have

handled programs for Bare Essentials, Estee Lauder,

Jenny Craig, and General Motors. Their subsidiary

handles media metrics and analytics.

Ken Kerry, Founder - Script To Screen

Page 25: Power point presentation 2 20-14 (6)

Mercury is the largest privately owned, full-service

performance marketing agency in the country. Mercury has

been a leader in the DR industry for well over 20 years. They

are the leading experts at generating consumer transactions

and acquiring customers through the use of television and all

digital media. They have led the way in creating industry-

leading analytics and media management systems that allow

for optimized campaign performance. With the addition of

their online Mercury iMarketing, Mercury brings to us a full

service digital agency with a complete suite of online

advertising services. Mercury offers fully integrated offline and

online solutions with Media Trac and other analytics. Mercury

also provides financing for our media purchases.

Mark Bigelow, Partner - Mercury Media

Page 26: Power point presentation 2 20-14 (6)

. . . and Selina Gomez (with a Twitter following of over 15 million people) as our celebrity endorser and spokesperson.

Page 27: Power point presentation 2 20-14 (6)

SOCIAL MEDIA

DYNAMICSOur team will be strongly focused on

social media and will draw upon companies such as Bottlenose, Simply Measured, embarke.com, Native Mobile Ads, Sales Force Marketing Cloud, bigcommerce.com, Media Associates, simulmedia.com, mediabuying.com, Platinum Rye, The Branding Company and Richard Kirshenbaum of NSG/SWAT for social media content and execution.

Page 28: Power point presentation 2 20-14 (6)

Clinicals (including before & after photos and testimonials) $ 75,000Sub-patent Agreement (Columbia) $ 40,000

Web Design & Packaging Design $ 75,000

Infomercial Production (from concept to creation) $ 175,000

DRTV Media Test $ 50,000

Social Media & Public Relations $ 50,000Product Branding $ 50,000

Talent (celebrity spokesperson) $ 220,000

Legal & Accounting $ 100,000

Operating and Administrative $ 50,000Inventory $ 40,000

Media Analytics $ 25,000

Deposits: Telemarketing, Fulfillment & Merchant Account $ 75,000

$1,025,000

USE OF PROCEEDS THROUGH LAUNCH

Page 29: Power point presentation 2 20-14 (6)

5-YEAR SUMMARY

PROJECTIONS

Page 30: Power point presentation 2 20-14 (6)

Year

1

Year

2 Year

3

Year

4Year

5

Total Revenues:

$17,761,411

Gross Costs:

$7,605,008

Total Expenses:

$8,337,899

Net Income:

$1,818,505

Total Revenues:

$135,350,322

Gross Costs:

$49,989,167

Total Expenses:

$38,138,661

Net Income:

$47,222,493

Total Revenues:

$339,786,061

Gross Costs:

$12,776,635

Total Expenses:

$94,962,419

Net Income:

117,057,287

Total

Revenues:

$100,259,380

Gross Costs:

$37,494,642

Total xpenses:

$28,927,823

Net Income:

$33,836,915

Total Revenues:

$143,590,005

Gross Costs:

$60,102,830

Total Expenses:

$45,451,973

Net Income:

56,865,427

Page 31: Power point presentation 2 20-14 (6)

*

Benzoyl Peroxide Free

Page 32: Power point presentation 2 20-14 (6)

From Concept to Consumer

TelePro-Direct, Inc.

115 River Road, Suite 824

Edgewater, NJ 07020

201.945.5566

[email protected]

www.teleprodirect.com