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Got a business blog, or want to start one? Blogging and social media can be your most powerful tool. These tips will make your blog work harder for you.
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Power Blogging:Make Your Business Blog Work
Harder
Presented by Angela Booth: angelabooth.com @angeeWriting Genii: writinggenii.com
Tuesday, 19 March 13
Where Are You Going?Plot Your Route
• Decide on the results you want
• Create a blog description, and blogging plan
• Decide: who will blog, and how often
Tuesday, 19 March 13
Who’s Your Blog’s Audience?
http://www.flickr.com/photos/mireia/258498998/
Tuesday, 19 March 13
Your Audience
• Create one or more personas (searcher, buyer, investor...)
• Get input from all staff
• What questions does your audience ask?
• Questions = content
Tuesday, 19 March 13
Your Blog = Your Brand
• Your blog is a publication
• Match your blog’s “voice” to your brand: be entertaining, playful, informative, “newsy”, formal...
• CHOOSE!
http://www.flickr.com/photos/megantrace/6234830561/
Tuesday, 19 March 13
Think ACTION:What Do You Want
Readers To Do?
http://www.flickr.com/photos/claudiogennari/3582905948/Tuesday, 19 March 13
Content: Get Started
http://www.flickr.com/photos/hindrik/7385727834/
Tuesday, 19 March 13
Content: Create 5 “Establishment” Posts
http://www.flickr.com/photos/gnuckx/4277702120/
Tuesday, 19 March 13
Create Your “About” Page
Tuesday, 19 March 13
Promote Your Content
• Newsletter
• Primary site
• Social media
• Partners
• Advertising
• Publicity
Tuesday, 19 March 13
Be Loud, Be Proud
• Add “BLOG” to your primary site’s navigation (don’t hide it)
• Get subscribers
• Ask partners to promote your blog
Tuesday, 19 March 13
Your Blog is Your Customer Hub: Use It!
Tuesday, 19 March 13
Need more?Contact Angela Booth: get help with your blogging today.
Twitter: @angeeWebsite:
http://angelabooth.com/Writing Genii:
http://writinggenii.com/
Tuesday, 19 March 13