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POUCH OPPORTUNITIES IN LATIN AMERICA
GLOBAL POUCH WEST
DECEMBER 2016
© Euromonitor International
2
Research coverageEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
© Euromonitor International
4
Why are we here?
forecast
EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
-4%
-2%
0%
2%
4%
6%
8%
10%
2001 2006 2011 2016 2021
Real GDP Growth
Developed Countries Emerging and Developing Countries
EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
© Euromonitor International
6
A youthful continent
EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
25%
26%
49%
Latin America – 640mn
0-14 15-29 30+
19%
20%61%
USA – 320mn
EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
© Euromonitor International
8
Pouch landscapeEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
0
1
2
3
4
Packaged Food Beverages Dog & Cat Food Other
Latin America Stand-up Pouches, Retail Units
2010 2015
2010 – 201560% growth
EUROMONITOR INTERNATIONAL
LATIN AMERICA: THE ECONOMY
LATIN AMERICA: CONSUMERS
CATEGORY OPPORTUNITIES
OUTLOOK
© Euromonitor International
10
0
1
2
3
4
5
6
Packaged Food Beverages Dog & Cat Food Other
Latin America Stand-up Pouches, Retail Units
2010 2015 2020
2010 - 3.5bn2020 - 7.5bn
Great outlookEUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
© Euromonitor International
11
How to reach emerging market consumers?
Product Positioning
Value
Convenience
Indulgence
Nostalgia
Status
EUROMONITOR INTERNATIONAL – ECONOMY – CONSUMERS – CATEGORIES - OUTLOOK
THANK YOU FOR LISTENINGThis is a redacted version. For the full presentation, please email [email protected]..