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If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email. Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.
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* Posterous *A Cool, New Tool
for Developing Your Personal Brand
Deb Nystrom, Reveln Consulting for LA2M
January 20, 2010
Who are we?
Long time LA2M-ersUniversity of MichiganStreaming Audience#la2m twitter
Start-UpBlogging start 2008 - UM & WordpressTalent Management [email protected] interpersonal tools, trends,Entrepreneur - FitFire (fitness motivation)
Tumblr & PosterousMini-blogging Supports all types of rich mediaBookmarklet
Longer entries ok tooAuto-post to Twitter, Flickr, LinkedIn….
Step One
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Done!
Posterous Example
A Posterous Advantage
The future. 19% have smartphonestoday, 49% intend to purchase a smart phone in next 2 years
-- Tweet by mehraban
Posterous Workshop - Februaryhttp://pworksa2.posterous.com/Group blog
Personal brandingA well-built brand will be your life raft.
-- Judith Sills, Ph.D.
Personal Brand: Two Key Questions
Is your brand is what you want it to be?Have you created it by design?
-- Joe Callowayspeaker & author of Becoming a Category of One
Three Fundamentals1. The blog is
fundamental.…If you don’t have a blog, you don’t have an opinion,and why should anyone pay attention to you?
-- Dr. Nick Morgan,latest book, Trust Me,
Four Steps to Authenticity and Charisma
Fundamental II
2. Own Your Own Website
Brand
Builds credibility
Share
Connection, conversion & retention
Fundamental III3. Use Social Media to Your Advantage
Relationship BuildingIntegrate social media & websiteConsider mini-blogs useful as micro-sites
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Facebook + Posterous“Facebook has become a personal, product and corporate branding hub. “ -- Mashable.com
Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
Sample from Ken’s posterous
Data derived from Google Ad Plannervia royal.pingdom.com
Multiples & Micros
Some Other Numbers
Numbers - ProfessionalQuickTime™ and a
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Twitter as a Leadership Tool Jul 11 45
Numbers - PersonalQuickTime™ and a
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September garden Sep 01
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Numbers
Posterous points to RevelnF2F: Visited main web site?Avg. time on site, % new visits
Just Because You Can, Should You?
Social Media pyramid (Brian Solis)
Develop a blogging strategy, goals
Deliver on your Personal Brand
Tumblr & PosterousTheme customization
Web based posting
Tumblr community
Dashboard
Fantastic iPhone app
Ease of Email postsmartphone blogging
Social media Integration
Autopost - anything, anywhere
Group Blog
Folks to Watch
FearNotFit => personality & client interests
Experiment => research
Allow => for a few mistakes
Relate => niche community
Notice => what others are doing
Obvious => Not! Signal, value
Time => Pace yourself
Tombstone - Brand Wisdom
Be what you is…Because if you is, what you ain’t then you ain’t what you is.
Courtesy of Flickr Creative Commons: by e³°°
Branding resources from Mashable.com
Personal Branding 101: How to Discover and Create Your Brand
Top 10 Reputation Tracking Tools Worth Paying for
Top 10 Free Tools for Monitoring Your Brand’s Reputation
10 Ways Personal Branding Can Save You From Getting Fired
HOW TO: Build the Ultimate Social Media Resume
Posterous Blogs to Watchhttp://kenburbary.posterous.com/
Local, Detroit area, Kenhttp://lorilaurentsmith.posterous.com/
Local, Ann Arbor area, Lori
http://reflectionof.me/Concise, compelling, artistic, cool - Clementine
http://lovehatethings.com/About to pop culture - Anthony
http://twae.tv/arts and aesthetics - Chris
