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1 Branding 101: Positioning vs. Branding First pick the neighborhood (positioning), then build your house (brand) Positioning, verb Brand, noun

Positioning compared to a Brand

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This is a slide a developed for a recent presentation. I am trying to articulate the difference between positioning and branding to novices in marketing. Thoughts?

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Page 1: Positioning compared to a Brand

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Branding 101: Positioning vs. Branding

First pick the neighborhood (positioning), then build your house (brand)

Positioning, verb Brand, noun