Portraits of Valor

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  • 1.The Medal of Honor Portrait Collection P O R T R A I T S O F V A L O R E X H I B I T I O N TA U B M A N P R O P E R T I E S

2. Table ofContents Medal of Honor Exhibit Background Medal of Honor Exhibition & Venue Details Medal of Honor Character Development Program Sample Taubman Activations Questions & Answers Exhibition & Venue Contact 3. "A nation reveals itself not only by the men it produces, but also by the men it honors, the men it remembers." - P R ES I DENT J 0 H N F. KEN NEDY 4. The portraits are stunning, awe-inspiring, perfect.I know a number ofthe Medal ofHonor men in the photographs and am just overwhelmed by the sensitivity ofthe photos. -THE LATE STEPHEN E. AMBROSE 5. Goal To perpetuate the Medal of Honor, its cherished ideals & the principles upon which our nation is founded. To educate Americas youth & elevate awareness of extraordinary achievement in the face of great adversity. To pay homage to active military & all veterans who served with honor & distinction. 6. The Medal of Honor P O R T R A I T S O F V A L O R E X H I B I T I O N Overview !The Medal of Honor Portraits of Valor Exhibition !The Book:Medal ofHonor: Portraits ofValor Beyond the Call ofDuty 7. P O R T R A I T S O F V A L O R E X H I B I T I O N Our Nations Esteemed Heroes Medal of Honor recipients truly represent the heart and soul of our country, reecting its ethnic, educational and economic diversity. The Medal of Honor 8. P O R T R A I T S O F V A L O R E X H I B I T I O N Exhibition Elements Showcases 145 contemporary photographic portraits of the nations heroes with quotes & citations 3 Medals of Honor representing the service branches Personal appearances by honorees Book signings The Medal of Honor 9. P O R T R A I T S O F V A L O R E X H I B I T I O N Exhibition Details The Display: Approx. 2,000 square feet 3 Medals of Honor Exhibit Case 8 two-sided portrait displays with quotes & ofcial citations; each to be changed periodically with a different portrait & story Panel displaying the history and protocol surrounding the Medal of Honor Panel citing the mission of the Medal of Honor Society Panel featuring quotes from past Presidents & notable Americans, which reinforce the signicance of the Medal The Medal of Honor 10. Freedom is not free; 406,000 active duty personnel were killed during World War II- December 7, 1941 to September 2, 1945. - Henry E. Erwin 11. P O R T R A I T S O F V A L O R E X H I B I T I O N Benets Offers wisdom & conveys strong American values Contemporary portraits of our nations heroes Provides recipients inspirational sentiments Embodies messages of honor, courage, self-sacrice, gallantry, & commitment The Medal of Honor 12. P O R T R A I T S O F V A L O R E X H I B I T I O N Venues Permanent Display- Hall of Heroes- The Pentagon The Ronald Reagan Presidential Library & Museum- Simi Valley, CA The Citadel- Charleston, SC The National Defense University- Washington, DC U.S. Air Force Academy- Colorado Springs, CO U.S. Naval Academy- Annapolis, MD Russell Ofce Building- Washington, DC National WW I Museum- Kansas City, MO Frazier History Museum- Charleston, SC The University of Washington- Seattle, WA The Medal of Honor 13. P O R T R A I T S O F V A L O R E X H I B I T I O N The Exhibition Experience Ofcial Opening Ceremony Extensive TV, Print, & Radio Coverage School Visits Docent Program Book Sales The Medal of Honor 14. As a docent I had the privilege of hearing a young child express how a MOH recipient came to his school and was touched by his brieng then went on to tell his mother he wanted the Portraits of Valor-Medal of Honor book for his birthday present . -Angela D. Avila, TSgt, USAF What a beautiful and meaningful exhibit. We came 25 miles on the very last day just to see it. A very sincere thank you to all service members, past and present!!! -J. Howard Burgess What a great testimony of heroism and dedication to country and fellow soldiers. -Rev. Dr. Patrice Von Stroh 15. P O R T R A I T S O F V A L O R B O O K Medal of Honor: Portraits of Valor Beyond the Call of Duty New York Times Best-Selling book 145 black & white portraits of Medal of Honor recipients & their stories More than 350,000 copies in circulation A copy of the book was gifted to every middle school & high school in all 50 states Alsoavailable is the limited edition of the book, published in 2011, commemorating the 150th Anniversary of the esteemed award. The Medal of Honor 16. Recipient Quotes There is no greater honor than the opportunity to serve and help preserve our freedom-its the essence ofhumanity. -JAMES E. LIVINGSTON Your word is your sacred bond;your legacy should be honesty, honor, and trust. -CHIEF ERNEST CHILDERS 17. Vision To provide visitors a rare opportunity to look into the faces of these remarkable men & to learn more about these esteemed heroes. Any nation that does not honor its heroes will not long endure.-PRESIDENT ABRAHAM LINCOLN 18. P O R T R A I T S O F V A L O R E X H I B I T I O N More than words can express, these portraits poignantly establish in our hearts and minds the measure ofwhat each of these true soldiers gave.As we gaze into their eyes and contemplate their experience, and think ofwhat it means to us, we can only, to each one ofthese brave souls, these heroes, raise high the chalice ofour gratitude. - D A P H N E R O S E K I N G M A Distinguished Author, Lecturer & Humanist The Medal of Honor 19. P O R T R A I T S O F V A L O R E X H I B I T I O N Benets to the MOH Character Development Program The exhibition serves as a dramatic and emotional focal point providing the CDP campaign the instant momentum, context and gravitas it deserves. Why are the malls the best venue for the POV exhibit? Malls provide a gathering place and serve more than the singular purpose of shopping. People of all ages and walks of life but in particular, Americas youth and their parents frequent malls far more than they do museums. The Medal of Honor 20. P O R T R A I T S O F V A L O R E X H I B I T I O N Benets to the MOH Character Development Program The POV tour enables the CDP to be concurrently unveiled in each of the eight metropolitan areas enabling them to take advantage of the media attention and momentum generated by the POV exhibition. CDP can take advantage of the halo effect of the POV exhibition. With the emotional stories and images, the CDP will have a powerful backdrop that will offer context and gravity to its message. People being emotionally engaged by the exhibit will be more receptive and aware of the value the CDP offers. With literally millions of mall visitors, the CDP has the opportunity to make its case in a compelling and immediate way. There is no other environment more relevant and appropriate to readily reach and recruit educators and enlist parents to encourage local schools to adopt the program. The Medal of Honor 21. P O R T R A I T S O F V A L O R E X H I B I T I O N Benets to the MOH Character Development Program Publicity opportunities: The CDP can not only piggyback on POV media opportunities, but it stands to benet from the media exposure the POV exhibit garners and the resulting increased foot trafc. Additionally, CDP media packets can be sent to the area print, TV, radio and special publications offering a MOH recipient as a interview subject related to the CDP. The Medal of Honor 22. P O R T R A I T S O F V A L O R E X H I B I T I O N Benets to the MOH Character Development Program Aligning with the POV exhibit offers the CDP additional opportunities and context by offering high-level meetings with area superintendents, principals and school board members hosted by a MOH recipient in advance of the exhibit coming to the area. In addition to teachers, superintendents and local school board members, athletic directors/coaches should be invited to take its teams to the exhibit to understand the true meaning of service above self. The Todd Helton PSA could be used and tagged to promote this concept. With the assistance of a digital kiosk with high-quality content, viewers of the exhibit can also see how the messaging from this powerful exhibit can play an integral role in shaping young lives. The kiosk and display area could be manned by a CDP representative who can answer questions and recruit educators, parents and students to distribute information. The Medal of Honor 23. P O R T R A I T S O F V A L O R E X H I B I T I O N Benets to the MOH Character Development Program From their interaction with educators, parents and students, and other concerned and involved citizens, CDP representatives can develop a viable database for follow-up communications. Among numerous other functions, the CDP digital kiosk could be set up to enable parents to send support emails directly to the local school boards and superintendents while they are most immediately affected and motivated, thanks to the exhibit. The current exhibit proposal already includes the scheduling of visits by area school children which provides an ideal opportunity to include the CDP before, during and after the school visit. The Medal of Honor 24. Proudly Sponsoring Portraits ofValor atAmericasTop Malls! Your Logo Here 25. Finest collection of shopping destinations in the U.S. High prole centers in the Taubman portfolio include Cherry Creek (Denver), Beverly Center (L.A.), The Mall at Short Hills (New Jersey), International Plaza (Tampa), The Shops at Willow Bend (Dallas), & Dolphin Mall (Miami). Market dominant and critical mass shopping centers; nearly 300M shopper visits annually. In 2012, Taubman Centers sales of $688 per-square- foot lead the shopping center industry in productivity and volume compared to an average of $448. Source: International Council of Shopping Centers Uncompromising dedication to quality /