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Personal Branding
FCA Round Table Oct 2010
“In order to be irreplaceable
....one must be different”
cc pollenmarketing 2010
• Trust
• Building a community/fan base
• Make your brand ‘Human’
• Develop an unpaid marketing army
• TARGET your market
• What are you passionate about?
• What do you want to do for the rest of your life?
• How do people describe you?
• What does it give your clients?
• How are you different from your competitors?
• Why should someone come to you?
• How will you display and communicate this online?
• Don’t be all things to all people
• Find your unique core message
• Differentiate or just be scored against
everyone else
• Do what you love
• Buy yourname.com
• Be memorable
• Get creative
• Be honest
• Be generous
• Be unique
• Online version
• Address the key concerns or problems
• Generate an emotional response
• What one quality is going to impress?
• Inverted headline like a newspaper article
eg. ‘Struggling to find good sales people?’
Blogs, Facebook FanPage, Twitter,
Linkedin, YouTube, Business Cards
Email Signatures,
SlideShare, Issu,
iPhone Apps
• Become a subject matter expert
• Mini website
• Positive brand association
• Thought leadership
• Authenticity & trust
• Engage & support your community
• SEO - Google friendly
• Make your profile ‘client focused’ –not a
resume eg. Who you have helped & how
• Get Connecting
• Recommend & GET Recommended
• Join Groups
• Start a Discussion
• Add Video & Presentations!!!
• Average Age: 43
• 54% Male
• Household Income $100k+ 51.8%
• University Graduates: 80.1%
• Business Influences Purchase Decisions Makers: 41.6%
By Job Title: (Internationally)
• C-Level /Executives 7.8%
• Senior Management 16%
• Middle Management 18%
• 5 Million Australians
• 46% Male
• Average Age 37
• Australia leads avg time per person
• 79% Check their profile at least once per
day
• Build community
• Viral Marketing
• Run campaigns/competitions
• Drive traffic to website/blog
• Event registration
• Mini website for your business
• ECart
• 64 % Male
• Average Age 38
• Most Frequent Mobile Usage
• Fastest Growing
• 90 million Tweets per day (worldwide)
• Networking
• LIVE Interaction /Discussion
• Generate exposure for your business
• Customer Service
• Value add
• Cast Your Net
• Word of Mouth
• Drive traffic to website/blog
• Breaking news
