How to launch a brand in 2014

Podcasts Grown Up: Community and Monetization

Ryan WilliamsInfluencerEconomy.com

March 2016#PodSXSW

The Speakers

Jemele HillHis and Hers Podcast

Tom MerrittDaily Tech News Show

Ryan WilliamsInfluencer EconomyPodcast

T H E I N F L U E N C E R E C O N O M Y

Jemele Hill• ESPN reporter, TV host, and podcaster• Pioneering podcaster• His and Her Audio Podcast was turned into an

ESPN TV show• Leading sports and culture podcaster

T H E I N F L U E N C E R E C O N O M Y

Tom Merritt• Pioneering how fans support podcasts via

crowdfunding• Recorded over 2,000 tech podcasts• Crowdfunds his Daily Tech News Show for over

$191,000 annually• Currently• Curr

T H E I N F L U E N C E R E C O N O M Y

T H E I N F L U E N C E R E C O N O M Y

Ryan Williams• Host of Stories from The Influencer Economy• Publishing The Influencer Economy Book in

Dec. 2015• Runs Influencer Media, podcast production and

data analytics agency

Questions Answered• How do podcast hosts find their true fans and

grow their niche following? • How do you build an authentic community and

monetize your content without selling out? • How can you embrace your personality to grow

your audience to stand-out in iTunes and other networks?

T H E I N F L U E N C E R E C O N O M Y

Podcasts are intimate

T H E I N F L U E N C E R E C O N O M Y

Internet Connected Cars Are the Future

23 million cars are Internet connected

S o u r c e : F o r b e s v i a A u t o N e w s

2015

152 million cars will be Internet

connected

2020 75% of cars shipped with internet technology

2020

T H E I N F L U E N C E R E C O N O M Y

Podcasts Are Already 50% of Audio Consumed by Americans

F A C T S

S o u r c e : E d i s o n 2 0 1 4 r e s e a r c h

27%

25%23%

11%

6%5%

3%Share of Time Spent

Podcasts

AM/FM Radio

Owned music (CDs, Digital music files, Etc.)

Internet Only (Music/Radio)

SiriusXM

TV Music channels (e.g. Music Choice)

Other

MAY 2014

Share of EarTM - Podcast ListenersShare of Time Spent Listening to Audio Sources

The Listeners Are Affluent and Educated

S o u r c e : E d i s o n 2 0 1 4 r e s e a r c h – B a s e d o n p e r c e n t a g e o f l i s t e n e r s

College Degree More than $100K

45%

24%

14%

52%

26%

16%

Ever

In the last month

In the last week

T H E I N F L U E N C E R E C O N O M Y

How to launch a brand in 2014

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