Podcasting for Podcasting for BeginnersBeginners

Christie L. Goodman, APRChristie L. Goodman, APR

October 2008

What What makes a makes a podcast a podcast a podcast?podcast?

Time-shift and place-shift

Efficient because of opt-in

Audience not defined by geographic boundaries

Educated, influential audience

No news media filter

Cost effective

Benefits of PodcastingBenefits of Podcasting

Goal Objective Strategy

TacticTactic

What is What is podcasting podcasting good for from good for from an organization an organization or business or business point of view?point of view?

Put a Put a plan in plan in writingwriting

Goal SettingGoal Setting ContentContent

TechnologyTechnology DisseminatioDisseminationn

Goal SettingGoal Setting ContentContent

TechnologyTechnology DisseminatioDisseminationn

Goal SettingGoal Setting

What do you want to accomplish?What do you want to accomplish?

Where do you want to be when you’re Where do you want to be when you’re done?done?

Goal SettingGoal Setting

Who is your audience?Who is your audience?

What niche do you want to What niche do you want to reach?reach?

Goal SettingGoal Setting

Show Show frequency, frequency, format, format, lengthlength

Goal SettingGoal Setting

Who does which Who does which tasks?tasks?

Goal SettingGoal Setting

How will you How will you cover the cover the costs?costs?

Goal SettingGoal Setting ContentContent

TechnologyTechnology DisseminatioDisseminationn

ContentContent

Topics and Topics and Segments Segments (ident, intro, outros, music, interview, feedback)

ContentContent

Process for recording Process for recording each episodeeach episode (e.g., interviewer and interviewees)

ContentContent

Production Process Production Process

Plan Topic

Schedule

Record

Send File

Edit Podcast

Listen/Approve

Write

Post Online

ContentContent

Generating Generating FeedbackFeedback

Goal SettingGoal Setting ContentContent

TechnologyTechnology DisseminatioDisseminationn

TechnologyTechnology

Recording Recording equipmentequipment

TechnologyTechnologyEditing and ProductionEditing and Production

TechnologyTechnology

Feedback Feedback Mechanisms Mechanisms

TechnologyTechnology

Data Data collection collection

Goal SettingGoal Setting ContentContent

TechnologyTechnology DisseminatioDisseminationn

DisseminationDissemination

Your own Your own site or site or blogblog

DisseminationDissemination

iTunesiTunes

DisseminationDissemination

Promotion Promotion through through your your regular regular channelschannels

DisseminationDissemination

CommunitCommunity Buildingy Building

DisseminationDissemination

Community BuildingCommunity Building

ResourcesResources

PR & Communications-Related PR & Communications-Related PodcastsPodcasts

For Immediate Release: The Hobson and Holtz Reporthttp://www.forimmediaterelease.biz/index.php/weblog/about_us/

Inside PRhttp://www.insidepr.ca/

Trafcom News Podcasthttp://trafcom.typepad.com/podcast/

New Comm Road Podcasthttp://www.newcommroad.com/

On the Record...Onlinehttp://ontherecordpodcast.com/pr/otro/

Podcast Alley http://www.podcastalley.com/Podcasts Pickle http://www.podcastpickle.com/Podcast Bunker http://www.podcastbunker.com/Podcast Centralhttp://www.podcastcentral.com/

Podcast DirectoriesPodcast Directories

Podsafe MusicPodsafe Music

The Podsafe Music Network http://music.podshow.com/Podsafe Audio http://www.podsafeaudio.com/Garage Band http://www.garageband.com/

Sound effectsSound effects

A1 Free Sound Effects http://www.a1freesoundeffects.com/Sound Effects Library http://www.sound-effects-library.com/Sound Dogs http://www.sounddogs.com/Partners in Rhyme http://www.partnersinrhyme.com/

A sampling of business podcastsA sampling of business podcasts

Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755Bloomberg Media http://www.bloomberg.com/media/podcast/Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.htmlDeloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.htmlGeneral Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xmlIntuit http://intuit.podasp.com/Macromediahttp://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.htmlMcDonalds http://www.mcdonalds.com/corp/podcasts.htmlNASA http://www.nasa.gov/multimedia/podcasting/Peterson's http://www.petersons.com/podcasts/College testing companyPurinahttp://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=HomeSimon & Schusterhttp://www.simonsays.com/

Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html

Creating schools that work for all childrenCreating schools that work for all children

Intercultural Development Research AssociationIntercultural Development Research Association5815 Callaghan Road, Suite 1015815 Callaghan Road, Suite 101

San Antonio, Texas 78228San Antonio, Texas 78228

www.idra.orgwww.idra.org

contact@idra.org contact@idra.org 210.444.1710210.444.1710