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All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development. Brands represented in this portfolio include Whole Foods Market, W Hotels Worldwide and JCPenney.
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Selected Writing Samples
www.plumemarketing.com
Contact: Erica Hess | 512.589.8122 | [email protected]
Samples From:
Branding Campaign
W Austin Residences: Website, Austin Brand StrategyWAustinResidences.com
W Austin Residences: Building Site Wrap
W Austin Residences: Print Ad
Print Pieces
Whole Foods Market: Direct Mail Campaign
Whole Foods Market: Direct Mail Campaign
Whole Foods Market: Direct Mail Campaign
Whole Foods Market: Direct Mail Campaign
Whole Foods Market: Direct Mail Campaign
Comtran International: Look Book
Comtran International: Look Book
Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
Downtown Austin Alliance: 2010 Annual ReportFull Report: downtownaustin.com/news
Websites
Bazaarvoice: Purpose Statement, Messaging, WebsiteBazaarvoice.com
RISE Global: WebsiteRiseGlobal.org
Gratio Capital: GoalMine Website, Messaging StrategyGoalMine.com
Mango Money: Website, MessagingMangoMoney.com
Rev Worldwide: WebsiteRevWorldwide.com
Event360: WebsiteEvent360.com
Online Advertising
JCPenney: Interstitial on Glo.comWork performed under contract at T3
JCPenney: Interstitial on Glo.comWork performed under contract at T3
JCPenney: Bridal Jewelry Launch, Expandable BannerWork performed under contract at T3
JCPenney: Liz Claiborne Launch, Standard BannerWork performed under contract at T3
JCPenney: Uproar Launch, Video Pre-rollWork performed under contract at T3
JCPenney: Supergirl Launch, Expandable BannerWork performed under contract at T3
Civic/Non-profitDowntown Austin AllianceEvent 360RISE Global
Fashion/RetailJCPenney
FinanceGratio Capital/GoalmineMangoMPOWER LabsRev Worldwide
Food/Natural ProductsWhole Foods MarketNuloSeventh Generation
Healthy LifestylesACTIVE LifeOregon State University ExtensionTexas Department of State Health Services
Full Client List
Hospitality & Real EstateAmerican Campus CommunitiesMallick GroupW Austin Hotel & Residences
SustainabilityCarton CouncilClimate Savers Computing InitiativeCPS EnergyWater IQ
Travel/AviationComtran InternationalTigé Boats
TechnologyBazaarvoiceFameCastGoogleOpen Labs
Plume works directly with organizations and in partnership with advertising agencies, public relations firms and design boutiques. Contact us to discuss what we can do for you. StrategyBranding StrategyMarketing/PR PlansPartner RecruitmentRFP CreationRFP ResponseSocial Media Engagement
WritingAnnual ReportsArticles/Op-EdsBrochuresBlogsComedy/SatireCorporate Messaging Facebook, Twitter, Other Social MediaFact SheetsManualsNews ReleasesNewslettersOnline Advertisements/Rich MediaPoint-of-Sale SignagePrint AdvertisementsSEO WritingSpeeches/Talking PointsWeb SitesVideo Scripts
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