Planning An Online Community For A Software Company

[The Opportunity]

• Take The Lead And Establish A Unique Voice in WCM market

• Most vendors don’t have any community strategy or understand how to facilitate and curate conversations. Execution typically comes across as 1-way communication and very product-oriented

• It’s important to showcase our ability to execute on this opportunity. While technology is only the enabler, our community will be a key vehicle to move our communication and brand strategy forward.

• Independent consultants and thought leaders want more opps to syndicate their media

• MediaCo will be the media channel and mover of information

[Nurturing the complex sales cycle]• ContentOfficers.com will provide a way to engage with our buyers and build

relationships

• The enterprise buyer is evaluating not only platforms and products but the vendors themselves – we can put our best foot forward with ContentOfficers.com as the conversation tool

• Lead generation will be driven [and increased] by understanding what prospects need – we can seed conversations and get real-time feedback

• By bringing external conversations and potential competitors to the mix, MediaCo will be seen as the trusted source -- transparency prevails.

• Numerous soft sell opportunities exist for ContentOfficers.com – from guest and sponsored posts to hosted vidcasts and webinars.

• Bottom line: ContentOfficers.com will be a real-time media channel that creates industry conversations that people will want to talk about

[Stuff To Think About]

What Are The Tools To Tell Our Story?

Where do we need to be?

When we get there, what do we do?

When we figure out what to do, how do we engage?

How do we manage all of our digital properties?

How do we measure it?

How Do We Find Our Influencers?

[The Communication Hub]• MediaCo

Conversations Will Be Spread Out.

• ContentOfficers.com is a conversation hub // works in conjunction with other digital outposts

• Consider how to blend with ‘Corporate site’

Twitter / Microblogging

Twitter is one way to ‘lubricate’ the content // we can then siphon back to MediaCo properties

[Twitter For Curation]

New Ways To Reach The Media

Pitch’em Where They Are

[Here’s An Example]

A niche community for content companies, practitioners and users

Phase 1 -- Pre-Launch

• Design• Development• Editorial• Content Partnerships• Promotion: PR, SEO

Phase 2 – Launch

• Promotion: PR, Email Marketing, SEO• Partnership Cultivation• Media/Blogger Outreach

Phase 3 – Post-Launch

• Editorial Oversight• Ongoing Developer Support• Ongoing Design Support• Partner Promotion, SEO

info@dearinggroup.com@dearinggroup