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Business Proposal Presentation
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Competitive Study And Suggestions Of The Promotional Pitch For
Planyourtripindia.com
This brief states certain limitations of the business model of www.planyourtripindia.com with respect to its
expansion and services deliverance as a 'Premium Luxury Tour and Travel Planner' and management in
collaboration with the verticals of hospitality management and tourism Industry. The study done and
solutions suggested by ColourSquare marketing Pvt. Ltd. are directed towards establishing PLAN YOUR
TRIP as a leading brand with considerable business leads and conversions as a premium luxury tour
planner and explore other areas for its growth.
Planyourtripindia.com
Planyourtripindia.com
CONTENTS
1. Introduction…………… 4
2. Apparent Business Model……………… 5
3. Limitations Posed by the Business Model…………….. 6
4. Limitation of Marketing Elements on the Portal………… 7
5. Suggestions for promotion and pitch…………. 8
6. Conclusion………… 9
Planyourtripindia.com
Introduction Planyourtripindia.com, a leading tour planner providing it's tailored as well as customized plan
services across India is now exploring and expanding avenues in the field of premium Luxury
travel. Being in fashion industry for about 28 years and dealing with leading Luxury Apparel
Brands, the company has diversified into the travel industry to provide travelers with the
experience and comfort of luxury touring with special focus and attention. Company has design
to grow as a first preference of a brand-conscious Traveller.
Focusing in different segments of travel and hospitality industry, planyourtripindia.com has at its
travel portal has sections like Indian holidays, International holidays, Honeymoon packages,
Flights and hotels, Corporate, Cruises, Luxury transport, Luxury train and School tours. The
company provides tailored and customized tour packages for different destinations across the
world. The company has business tie-ups with hotels, resort, cruise liners, travel agent and
agencies as part of its business network.
With focusing its efforts toward luxury travel catering to niche and elite class for specialized tour
packages Planyourtripindia.com is not deriving results according to the expectation and capital
investment. The ROI is too low in terms of business leads and conservation.
This study done by Colousquare Marketing Pvt. Ltd. provides valuable insight into deficiencies of
business model with respect to luxury travel and shed lights on different ideas and approaches to
improve company's efficiency and approach to luxury touring, thus improving profitability.
Planyourtripindia.com
Apparent Business Model
Similar to patterns of e-commerce business portals in travel industry like makemytrip.com, yatra.com,
hellovisit.com, etc., the PlanyourtripIndia.com is a travel portal having intensive functionality in form of pages and
forms to acquaint a traveler about its tour packages at the same time telling him bout itinerary as well as pricing. The
model fetches queries based on search engine results as well as online referencing. The entire site is divided into
segments as according to tour packages Indian holidays, International holidays, honeymoon packages, Flights &
Corporates, Cruise, Luxury Transport, Luxury Train and School tours. And each segment is further elaborated for
destinations overview, itinerary, pricing and query.
Planyourtripindia.com
Limitations Posed by the Business Model
As a new venture in travel industry, planyourtripIndia.com is competing along with well established and market leaders like makemytrip.com, yatra.com and many other established travel planners in the same domestic as well as international highly competitive travel market. Following are some of the limitations of the planyourtripIndia.com that might be hindering its projected sales target and making it difficult to generate sufficient business to sustain, run and profiteering operations.
1. The domain name under which the travel portal is currently framed is similar to http://www.planyourtrip.co.in/ hold by Yatra.com, a leading tour planner and http://www.plantripindia.com/ another travel portal with considerable online presence. The uniform names for the above said websites may tend comparatively new venture www.planyourtripindia.com to lose business leads in form of online search due to lack of online promotion in form of Internet marketing consisting steps of SEM and SEO.
2. The interface of the portal is lacking in a professional and corporate appeal.
3. The enquiry form at the home page as wells as inner pages lacks attractive designing elements.
4. The site is dynamic in nature that is one of the important facets of website posing problem for online promotion.
Planyourtripindia.com
Limitation of Marketing Elements on the Portal
· The portal has not suitable and attractive forms on the pages to generate considerable
number of queries.
· With reference to premium luxury travel package, the portal lacks attractive design, as well
as suitable content.
· The portal lacks promotional means on the website like collaterals, travel literature like
elaborate itineraries and ample printed advertising material in form of coffee table books,
and printed itineraries to promote the portal.
· The portal has not supportive content like blogs and articles to support the online content.
Planyourtripindia.com
Suggestions for Promotion and Pitch
Taking notice of the above discussed factors with respect to the promotion of the website, following steps could be taken to promote the portal by Print Media as well as by the online promotion.
a) Print advertising
· Publication of articles and cover stories at leading industry magazines and tabloids.
· Promotion at exclusive clubs by marketing collateral and event management.
· Publishing extensive travel literature in form of itineraries in form of brochure coffee table books, etc.
· Associations with travel groups and state tourism departments. · Media campaigns.· Specialized tour packages.
b) Online advertising
· Online promotion in form of SEO and SEM.· Redesigning of website elements focusing premium luxury travel packages. · News letters · E-mailers · Blogging, etc.
Planyourtripindia.com
COLOURSQUARE MARKETING PRIVATE LIMITEDCorporate Office : SU-112,Second Floor, Pitam Pura,New Delhi-110088
Phone : +91-11-4268 6954, 6464 8900 (7Lines)
e-mail : [email protected]
Website : www.coloursquare.net
SWOT By
Conclusion
Thus, study done and projections made by Coloursquare can help www.planyourtripindia.com
to gain leverage in the competitive travel and tour industry with respect to lead generation and
ROI (Return on Investment)