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Plan at a Glance marketing toolkit @kingstonville www.kingstonville.com

Plan at a Glance

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Useful for aligning Objectives with Strategy and Tactics. Gives a quick snapshot of activity. Great for budgeting/planning meetings.

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Page 1: Plan at a Glance

Plan at a Glance!

marketing toolkit!

@kingstonville      www.kingstonville.com    

Page 2: Plan at a Glance

•  Use  to  outline  your  key  strategies  and  tac7cs  for  each  business  objec7ve.    Eg.  Raise  brand  awareness  by  x%  in  target  group  xx  

•  Ensure  you  have  the  capability  to  track  the  results  –  primary  research,  web  analy7cs,  media  trackers  etc.  

•  Strategy  –  consider  strategy  under  broad  categories  eg.  Adver7sing,  Materials,  Promo7ons,  Research  

•  Tac7cs  –  iden7fy  specific  media,  resources,  7ming  eg.  Launch  Branded  eZine/Outsource/Feb  

Plan at a Glance!

Marke7ng  Toolkit  

Page 3: Plan at a Glance

Plan  at  a  Glance  Key  Objec/ve:    Measurable  (sales  targets,  .meframe,  other  metrics)  

Strategy   Tac/cs  

How  

Budget  

Marke7ng  Toolkit  

What  

What  

What  

How  

How  

How  

How  

How  

How  

Total  


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