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DESIGNER?
FELIX HOLM
Appropriate TechnologiesTrainingDesign
In Short-er
MAKER
ENTREPRENEUR
Jo Atamon
Jack of All Trades and Master of None
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Collaboration
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Creative industries
From Wikipedia, the free encyclopedia
‘The conceptual and practical convergence of the creative arts (individual talent) with the cultural industries (mass
scale), in the context of new media technologies (information and communication technologies) within a
new knowledge economy, for the use of newly interactive citizen-consumers’
[Hartley 2005: 5]. http://en.wikipedia.org/wiki/Creative_industries#Alternative_definitions
Web 2.0 etc. and creative industries?
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SELLING IT FOR FREE
The “Three” kinds of FREE
[Chris Anderson’s Blog editor-in-chief of Wired Magazine.]
1. Cross subsidise – Razor model2. Ad supported – Free service supported by ads3. Freemium – 90% free 10% pay for premium service4. Gift economy – give things for non monetary reward – reputation, etc
(11 other models)
LONG TAILS
80-20
Companies individuals
Revolution ofCollaboration vs Institutions
[TED talk Clay Shirky]
Long tail in the creative industry?
How can we use the long tail IT example to tap into industry expertsIn our creative industries?
Creative Commons licence
Attribution. You must give the original author credit.Non-Commercial. You may not use this work for commercial purposes.No Derivative Works. You may not alter, transform, or build upon this work.
Open source is the creative practice of appropriation and free sharing of found and created content.
Hoe to deal with issues IP etc. in collaborations?
Viral and Guerrilla MarketingThe term 'viral marketing' describes any strategy that passes a marketing message
from one person to another - and goes on to spread 'like a virus'.
Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets
2 for 1
SALE
Resource Centre?Databases of experts, resources, colleagues etc.
Experts networking
Links to resources
Sharing experiences
Ask questions
Services
Technology updates
Opportunities i.e. tenders, events gigs etc.
Social Network
Websites
Events
•Education and research•Managing my clients•except learning more skills and sharing ideas.•partnerships•partners, admin, tax,•Designing, producing, and successful marketing of products in the SA market place•marketing•Selling, finding Buyers•marketing my products•Spelling?•marketing•Production•How to stay abreast of all the most current developments and to remain relevant and hopefully in demand•Womesn Apparel Sales•business , retail•marketing•huh?•who to run my business smart•Dealing with unstable currencies in export markets•Creative contacts and networks•jewellery art, metal anything•Internet Marketing•Costume jewellery weaving/ beading techniques. Decor ideas/trends•International Markets•Social Entrepreneurship•legal and business information , new processes and technology•Tendering for business•design•marketing/advertising•Distribution•Marketing •Networking, Building Clientele, New Opportunities and Learning more about Business.•networks•Entrepreneurship•New Business•Exporting products, setting up a studio•Marketing•Partners
Things that’s on the minds of entrepreneurs in the creative industries?
Jo Atamon+Collaboration+Viral marketing+Long tail+Selling it for Free+Web 2
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Collaboration MakersNews Magazine
ProductsServicesSuppliesEvents
InformationSources
ResourcesMarketing
Training & Education
www.makersnews.co.zawww.makersnews.ning.c
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