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THE NEWS

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Thar's Coupons In Them Thar Newspapers! USA Today

Newspapers are mysteriously vanishing from racks across the

country. Thieves are swiping Sunday papers from driveways, and

others are digging through people's trash looking for discarded

newspapers.

The craze, authorities say, has been fueled in part by the recent TLC

show "Extreme Couponing." It features homemakers and couples

stockpiling reams of coupons, filling up several carts of groceries

at the store and buying hundreds of dollars' worth of items for just

a few dollars. The show also features shoppers wiping out entire

grocery shelves, building additions to their homes to store the

surplus goods and Dumpster-diving for discarded coupons.

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USA TodayAbercrombie asks 'Jersey Shore' cast to wear something else

It's the PR battle made in branding heaven: Abercrombie & Fitch vs. Jersey Shore.

Trendy clothing maker Abercrombie & Fitch has publicly offered to pay even trendier TV show Jersey Shore untold wads of cash to stop decking its trouble-making characters -- including Mike "The Situation" Sorrentino - in Abercrombie apparel.

Abercrombie, perhaps best-known for its racy catalogs that have shown half-naked dudes in its pricey duds, says in a news release that it's concerned "significant damage" could be done to the company's image by having Sorrentino seen in its clothing. A connection to "The Situation" runs counter to the brand's "aspirational nature" the release says and, yes, may be "distressing" to core customers.

Is this for real? For brands like these, perhaps nothing is more real than public relations. But odds are, PR experts say, there will be no loser in this battle of the teen-targeting brands.

"You have two opposing parties with the same goal: publicity," says Jonathan Salem Baskin, a branding consultant. "The only one who loses is the one who doesn't get to write the last press release."



http://www.youtube.com/playlist?list=PL27D1C31944A46E15

MIKE’STOP 5




ONLINE VIDEO


http://www.youtube.com/user/waleswantsyou




SOCIAL MEDIA


http://www.facebook.com/heineken

http://www.facebook.com/heineken


http://www.linkedin.com/today/




CREATIVEPRINT





INNOVATION


http://www.youtube.com/watch?v=GB84fiYr-Bw




VIRAL


http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/




Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

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