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PixarBy: Rachel Beger
+BIG IDEA:
Pixar has the ability to appeal to all ages
Their movies grow old with kids and really form a consumer bond
We want to make a stronger consumer connection through social media outlets
Use social media not just to promote movies, but to form a stronger consumer relationship
We want the fans to feel “heard”
“Imagination Has No Age Limit”
+TARGET AUDIENCE
Targeting ALL age groups
LARGELY focusing on young adults 18-27
AND the middle aged 45-60
+DIGITAL MARKETING STRATEGY
+#ImaginationHasNoAgeLimit
#ImaginationHasNoAgeLimit
Who do you watch Pixar movies with?
Post a photo with #ImaginationHasNoAgeLimit
A post will be selected to receive a shout out from Pixar’s account
+Our Goals and KPI
10% increase in followers on social media sites
Receive atleast 20,000 comments on any #ImaginationHasNoAgeLimit post
With an increase of 5,000 every post
+The Budget
$180,000$250/hour
30 hours a week
Duration of 6 months
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Happiness applies to all ages.
Here at Pixar, we don’t put a limit on bliss.
