Piwikopen source web analytics software

Measure

Analyze

Act

And your trafficcould look like...

Piwik

Open SourceOpen Source

Piwik Mission statement

« To create, as a community, the leading international open source web analytics application, providing access to all functionality through open components and open APIs. »

Measure & analyse

•Who are your visitors •What they are doing•How they found your website• ... And much more

How does it work?

•Upload on your web server• Install (5 min)•Copy paste a small Javascript tag on your pages•Done!

Why is Piwik better?

1. Open APIs2. Plugins3. Data abstraction layer4. Customizable dashboard5. User Interface

(1)

Open APIs

With other services,

you generally don’t

own your data

In Piwik, all the data

is available through

simple web services

(REST)

Top 10 keywords yesterday

?module=API

&method=Referers.getKeywords

&idSite=1

&date=yesterday

&period=day

&format=xml

<result>

<row>

<label>xml is good</label>

<nb_unique_visitors>5</nb_unique_visitors>

<nb_visits>6</nb_visits>

<nb_actions>21</nb_actions>

<max_actions>6</max_actions>

<sum_visit_length>762</sum_visit_length>

<bounce_count>0</bounce_count>

<idsubdatatable>33</idsubdatatable>

</row>

<row>

<label>baby one more time</label><nb_unique_visitors>3</nb_unique_visitors>

[...]

</row>

[...]

</result>

(2)

Plugins architecture

Customize your

application

Add / Remove plugins

Build your own!

Plugins examples

• Show your last visitors locations on a Google maps

•View a heatmap of your visitors clicks on your pages

(3)

Data abstraction

Html table

Tag cloud

Bar chart

Pie chart

XML

JSON (Javascript object)

CSV

(4)

Customizable

Dashboard

Widgets

Widgets•Create your ideal dashboard by selecting widgets•Widgets can be added to other dashboards (apple dashboard, netvibes, etc.)

Dashboard demo

http://piwik.org/demo

Add new widgets

Customize the layout

Delete widgets

(5)

User interface

(a work in progress...)

Concepts• Simplicity• Fast (ajax)• wow effect

Column sort

Pagination

Search within a table(eg. keywords containing “web”)

One click access to exports

Embed your data everywhere

Easy hierarchical view of your website

Easy view subtables(eg. Keywords by search engines)

Fast period monitoring(Sparklines)

Evolution graph

Conclusion•Lots of great features•Piwik is unique •and people notice•Try Piwik today

Thanks

Questions?

http://piwik.org

Credits• Pic #1, #2, #3, #4, #5, #6, #7, #8, #9, #10•By Matthieu Aubry, 2008•Under license #CC-By-Sa