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Brief 'how to pitch' presentation I'm doing at Startup Weekends.
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{Pitch 101
Lukasz Mlodyszewski@lmlody
We are pitching in …
Why do we pitch?
‘Stuff’ to remember
Know what you are trying to achieve
Know your target audience
It is not about you!
Keep it real
Be specific
Preparation is the key
Solve a problem
Show passion
Practice
Keep it short!
Cover Problem Team Solution Technology Marketing Sales / Monetization Competition Milestones Conclusion
Contents of a pitch
Logo Name Website address Twitter username
Cover
Tell a story! Accessible to everyone Based on your own experience Or based on the experience of your
customers
MOST IMPORTANT SLIDE!!!
Problem
Pictures Important facts only;
Background How many years of experience
Team
Introduce your product How does your idea solve the
problem Show the product
Screenshots Pre-recorded videos
Solution
Describe the technology behind it Don’t get into too many boring /
technical details
Technology
Who are the consumers Market size Market entry methods
BE SPECIFIC!!!
Marketing
Discuss the business model
Sales / monetisation
Who it is Direct and indirect
Why the customers are going to choose you
What barriers do you have to prevent others from copying your idea
Competition
Your current status Short, medium and log term goals Estimated deadlines
Milestones
What is ‘THE’ thing Why should we vote for it?
Conclusion
@lmlody