PITCH THAT MATTERS- Prajyot Mainkar (Director-Androcid Media Pvt. Ltd.)

PITCHING IS NOT ‘JUST’ ABOUT BUSINESS, ITS ABOUT TELLING A STORY

THE IDEAL PITCH

Don’t miss the guidelines

SLIDE 1: COMPANY AND COVER

➤ Who are you and why you're here? Keep it short and sweet. We are X for Y.

➤ This is a quick one sentence overview of your business and the value that you provide to your customers.

““

AirBed&BreakfastBook rooms with locals, rather than hotels

SLIDE 2: THE PROBLEM

➤ Clearly identify the need or the problem you have identified

➤ is it a real problem case?

“

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Price for Travellers is a concern

No easy way to book with locals or become a host

hotels leave you disconnected from the city and its culture

SLIDE 3: YOUR INSIGHTS

➤ Powerfully & crisply explain your insights to solve the problem

➤ This is THE most important slide.

“

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A web platform where users can rent out their space to host traveler to:

Save Money

Make Money

Share Culture

SLIDE 4: VISUAL REFERENCE

➤ Investors love to see both problem and solution rather than just imagining

➤ Demo of web/app with key features would help here.

➤ If Slide 4 is made, make sure Slide 5 now has the flow chart to show how your business works. In short, Show the process of execution of your business.

SLIDE 5: TRACTION/ VALIDATIONS

➤ Show your timeline and milestones to date

➤ Growth metrics are key at early stage

➤ Highlight press, partnerships, accolades

➤ Customer success stories and/or testimonials (Paid users?)

SLIDE 6: MARKET SIZE & POTENTIAL

➤ Define Your Market: What business/space you are in

➤ Total Market Size: Dollar Size, Your Place/Niche

➤ Customers: Clearly define exactly who you serve

➤ Macro Trends & Insights

1.9 Billion+ Trips Booked (World Wide)

532M Budget&Online

10.6M Trips with AB&B

““

SLIDE 7: COMPETITION➤ Be Bold and tell who’s your closest

competitor but clearly show how different are you from them

➤ Where do you exist in the larger overall Market Space?

➤ How is your place in the market unique to you, and the right one for your company growth and customers?

➤ Also share “Goto Market Plan” (Crisp)

SLIDE 8: CORE STRATEGY (MARKETING & GROWTH)

➤ ‘No Brainer’ reason why your business will succeed

➤ “Oh yes, that makes so much sense” slide

➤ Where are your customers looking today and finding help?

➤ Where will you get in front of them?

➤ How will you achieve your target growth rates?

➤ What are the most important and unique channels and methods you will use to find and win customers?

➤ How are you doing it differently than others in the space?

SLIDE 9: CASH FLOWS➤ Include 3-5 years of financial

projections

➤ Mention key & critical assumptions in your model of expenses, customer conversion, market penetration %

SLIDE 10: REVENUE MODEL➤ Who is your primary customer &

how do you make money

➤ What is the pricing / model Revenue and # of customers to date

➤ Show basic math on revenues and conversion rates

➤ Life-time value of an average Customer (How many months, how many dollars?)

SLIDE 11: YOUR TEAM➤ Highlight key team members and

their prior positions, successes, domain expertise

➤ Demonstrate relevant experience

➤ Which roles are the keys to success in your company/space?

AND NOW YOU TALK INVESTMENT

“Don’t worry about failure; you only have to be right once

-Drew Houston, Dropbox CoFounder & CEO

THANK YOU-Prajyot Mainkar,

(@Prajyotm/prajyotmainkar)