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By: PORTENT, INC. @Portent An Internet Marketing Company @SocialDoug DOUG ANTKOWIAK Lead Social Media Strategist Positively Practical Pinning for Pros Possibilities of Pinterest Find this Presentation: http://portent.co/ webinarpin

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Page 1: Pinterest slidedeck slideshare

By: PORTENT, INC.

@PortentAn Internet Marketing Company

@SocialDoug

DOUG ANTKOWIAKLead Social Media Strategist

Positively Practical Pinning for Pros Possibilities of Pinterest

Find this Presentation:http://portent.co/webinarpin

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Use #PortentU

Send any questions to @Portent

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Quick Pinterest Intro

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Pinterest = Virtual Pinboard

Pin & organize online images

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Add a Pin/Upload Pin

Two ways to add a pin

Image/video on internet

Image/video on your

computer

Collection of images/videos

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Pinning Stuff

Awesome article from @WaitWait http://portent.co/PZAPsK

I want to pin that!

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We Love Pins that Link to Content

Pins create referral traffic sources

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We Heart Pins that Link to Content

Anyone who clicks this picture will now go to the article

Click Picture

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Pinterest Boards

Use boards to categorize pins by theme

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Everyone had a first day on

Pinterest

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Mid 2010

Don’t look stupid

Totally gonna pin this

Squirrel!

Neck deep in picture taking and wedding planning

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Sometimes I can read Pluto’s mind

Found a new site to

bite on

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May the Force Be With Chew

Pluto wanted to show me his new toys

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What was I missing?

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Audience

Stats from Compete.com

20 million unique visitors

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Referral Traffic

Stats from http://portent.co/PKhNqd

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Monetization

Stats from http://portent.co/Q2c3Z4

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Zappos Knows What’s Up

Info from http://portent.co/Q2d1EF & http://pinpointing.apps.zappos.com/

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Who’s doing Pinterest right?

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Top 8 Pinners (ranked by followers)

Stats from Repinly.com as of 8/20/2012

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Top 8 Pinners (ranked by followers)

Stats from Repinly.com

Mother of Pinterest Founder

Graphic Designer

Graphic Designer

Graphic Designer

Graphic Designer Fabric Designer

Social Media

Secret Squirrel

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Top 8 Pinners (ranked by followers)

Stats from Repinly.com

Mother of Pinterest Founder

Graphic Designer

Graphic Designer

Graphic Designer

Graphic Designer Fabric Designer

Social Media

Secret Squirrel

18,981 Pins

4,699 Pins

14,949 Pins

4,202 Pins

3,416 Pins

2,901 Pins

2,529 Pins5,418 Pins

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What It Takes

Stats from http://portent.co/TvQ8b3

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What can we learn?

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Always

Be

Pinning

The AIDA model might also help

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10 – 5 – 10 Rule

Check out portent.co/socnar

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Start Pinning

10 minutes: Morning

5 minutes: Every 90 min

10 minutes: Evening

Nobody said this was going to be easy

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Pin It Button

Pinterest.com/About/Goodies

Drag into Bookmarks

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Pinterest.com/About/Goodies

Click

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Pinterest.com/About/Goodies

Click

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Create Tons of Content

Add your own happy

clouds

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That’s What We Did

@Bryden13’s article http://portent.co/IbCYMe

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Stay Within a Theme

Pinterest.com/katespadeny/decorate-colorfully/

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Describe Your Pictures

Dan Zarrella’s got tons of awesome stats like this: http://portent.co/HxOYev

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Raising Your Pinterest

Potential

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Optimize Your Profile

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Optimize Your Boards

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Optimize Pins

Edit & optimize pins you’ve already created

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Optimize Pins

Add Hashtags and profile tags to descriptions when needed

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Add a Price

Add a price in the description & it will display on your pin

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Like/Comment/Repin

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Like/Comment/Repin

Stats from http://portent.co/TvQ8b3

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#Hashtag Detour

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Pinterest Hashtags =

Twitter Hashtags

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Pinterest Hashtags

Click

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Pinterest Hashtags

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Pinterest Hashtags Help Categorize

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Only Use Fresh Pins w/ Hashtags

Repinned with Added Hashtag

http://portent.co/Tr19KS /

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Only Use Fresh Pins w/ Hashtags

Intelligentdesignsmedia.com/2010/02/14/using-hashtags-on-pinterest/

My Repin Won’t

Show Up Here

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On Site Optimizations

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Optimize Your Site

Pinterest.com/About/Goodies

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Remind People to Pin

Pinterest.com/About/Goodies

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Analyze Your Pinning

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Google Analytics

Start with Google Analytics to find referral traffic

Social - Sources

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Pinerly

Pinerly.com only works when you upload all pins with their tool

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PinAlerts

PinAlerts.com will alert you when someone pins from your site

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PinGraphy

PinGraphy.com allows you to create pin queue & schedule updates

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PicMonkey

PicMonkey.com is a super amazing meme generator

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Get Popular on Pinterest

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Time is Important

Great Scott! I forgot to pin this morning

Pin during Mornings & Non-working hours

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Pin Once Per Hour

Pinterest limits ONE piece of content on category pages every

one to three hours

Source http://portent.co/GDgOlM

The pinning rampage ends now

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Don’t Use Imgur

Source http://portent.co/GDgOlM

Pinterest just wants to be different from Reddit

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The Possibilities of Pinterst

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Polyvore It Up

Polyvore.com

30 seconds in Polyvore

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Instructographics

Search “instructographics” in Pinterest

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Instructographics

Stats at http://portent.co/HxOYev

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Popular Topics

Stats at http://portent.co/HxOYev

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Contests

Rafflecopter.com

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Contests

Rafflecopter.com

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Contests

Rafflecopter.com

Pick winners with Random.org

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Peugeot’s Panama Puzzle

http://portent.co/Tr1WeI

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By: PORTENT, INC.

@PortentAn Internet Marketing Company

@SocialDoug

DOUG ANTKOWIAKLead Social Media Strategist

Thank You

Send any questions to @Portent with #PortentU/

Find this Presentation:http://portent.co/webinarpin