Pinterest in Digital Marketing  1st March 2012g g

While e-commerce brands may see more tangible benefits, Pinterest can be a powerful tool for any brand since marketing materials constitute its content, said John Donahue, y g , ,director of business strategy at the social media agency Socialistic. “Your experts, your visionaries, your creatives now have this platform to syndicate content that is interesting to them, to help brands [tell their story],” he said.

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DEMOGRAPHICS

Pinterest User by Age Group

DEMOGRAPHICS

Pinterest User by Sex

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5 WAYS TO USE PINTEREST FOR YOUR BUSINESS

1) Use Pinterest to Conduct Market Research1) Use Pinterest to Conduct Market Research

• Test your product in the market, use audience respond to evaluate it. Which products they re-pin and how they react about it.• Look over your target audience see what they interest in their pin boards

2) Use Pinterest to Sell Products

• Look over your target audience, see what they interest in their pin boards.

• By adding $ or IDR in your product images you can sell your products Not only for

3) U Pi t t t Off E l i C t t

• By adding $ or IDR in your product images, you can sell your products. Not only for brand awareness, but also until transaction happened, just linking your image with your website.

3) Use Pinterest to Offer Exclusive Contest• You can built more attention on Pinterest with your audience. Not only using your pinboard, but also you can ask audience to browse about your products and link to them Unique isn’t it?

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them. Unique, isn t it?

5 WAYS TO USE PINTEREST FOR YOUR BUSINESS

4) Use Pinterest to Stylize Your Brand• Use pinboard to represent your brand personification. You can follow and also re-pin other pinboards that reflect to your brand

5) Use Pinterest to Build Relationships

pin other pinboards that reflect to your brand.

Y i b d b ild l i hi i h di B il i b d h• You can use pinboard to build relationship with your audience. Built a pinboard that contains about tips or other directions or wise.

http://60secondmarketer com/blog/2012/02/21/how-to-use-pinterest-for-business/

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http://60secondmarketer.com/blog/2012/02/21/how to use pinterest for business/