Pinterest for Business

Pinerest for Business © 2013 LydiaSnider.com

For Business


Is Pinterest an effective tool for my social media strategy?

If so, how will I use it?

If not, then what?


80shortcuts.com


NextSpace.us


Authority, like beauty is in the eye

of the beholder.





Every Fan or Follower is a real person with real hopes, dreams, worries & fears.


My Perfect Average ClientGender?Age?Relationship Status?Income?Job?Kids?Pets?What is home like?Eat for breakfast?Do in morning?Lunch?Afternoon?Dinner?

Evening?Hobbies?Read?Watch on TV?Where do they hang out online?Weekends?Where to they buy groceries?How do they dress?What worries keep them up at night?What are their secret dreams?What will they regret on their deathbed?


8-10 Touches to turn a looky lou

into a client.



Once there are more likely to buy & tend to spend more.




Pinterest isWHAT people care

VSWHO people care about.



Who are Pinners?



Income $25-$75K


Launched May 2011



What is Pinterest?














Culture




I want that.

That is mine.


Inspired.

Happy.


Pinners Love…


Food & Drink


DIY & Crafts

Home Decor



Garden


Hair & Beauty


Women’s Fashion


Wedding


Humor & Quotes


Kids


Holidays


Travel


Photography


Gadgets


Infographics


Pinterest is women planning imaginary weddings, dressing kids that don’t exist & decorating houses they can’t afford.

And men pretending they are James Bond.


Engaging In the Conversation


Example: Chobani Yogurt



OOPS!


Food & DrinkDIY & CraftsHome DécorGardenHair & BeautyWomen’s FashionWedding

Humor &QuotesKidsHolidaysTravel PhotographyGadgetsInfographics

Brainstorm Boards


Link them to your website




From your list of board ideas:1. Brainstorm posts and

post threads for your website.

2. Brainstorm pinnable images





Brainstorm Fun Opportunities for Pinners to engage.


The Mechanics


Getting Started










Get Pinning!





http://www.pphotography.net/2012/09/landscape-photography-by-robin-de.html




Other Important Tools for your website:



Creating Pinnable ImagesCheck out the site

Bold SimpleStrongTry close upDramatic LightingPay attention to backgroundLegibleClear StoryInspiration, Cute, HappyDramatic (don’t be preachy)


Create findable Pins:Use the terms other people are using.

Board titles & descriptionsPin descriptions

Group like items with likeType of item – coffee mugsTheme – PeacocksTopic – Dream Vacation

Curator =Expert!



Is Pinterest an effective tool for my social media strategy?

If so, how will I use it?

If not, then what?




Use it within 24 hours or Lose It!

Brain Dump all your ideas for your social media marketing.

Identify the ONE thing you will do in the next 24 hours.

Mark in your calendar the next time you will look at this list and select one more thing to do.


Other ways to show your expertise online:

Create Content, Content, Content!Engage in groups on LinkedInCompose 200-300 TweetsReply on Twitter Comment on articles –WSJ, Mashable, NYTimesEngage in forums where your customers hang outCheck out sites like Quora.com
