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Technology Selection and Forecasting at the Fuzzy Front- End with the Use of Social Media Tero Peltola and prof. Saku Mäkinen CITER - Center for Innovation and Technology Research Department of Industrial Management Tampere University of Technology, Finland PICMET’12 Conference Technology Management for Emerging Technologies July 29 – August 2, 2012 Sheraton Wall Centre Hotel, Vancouver, Canada

PICMET2012 Conference / Tero Peltola

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Portland International Center for Management of Engineering and Technology (PICMET'12) Conference. July 29 - August 2, 2012 at Vancouver, Canada

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Page 1: PICMET2012 Conference / Tero Peltola

Technology Selection and Forecasting at the Fuzzy Front-End with the Use of

Social Media

Tero Peltola and prof. Saku Mäkinen

CITER - Center for Innovation and Technology Research

Department of Industrial ManagementTampere University of Technology, Finland

PICMET’12 ConferenceTechnology Management for Emerging TechnologiesJuly 29 – August 2, 2012Sheraton Wall Centre Hotel, Vancouver, Canada

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Outline

IntroductionFrameworkConceptual model

Tero Peltola / www.tut.fi/citer 19.3.2012

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Performance of the New Product Development

Importance of Fuzzy Front-End

Innovations are typically based on the existing knowledge

Collaboration and communication

Tero Peltola / www.tut.fi/citer 19.3.2012

© ATOS

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Model of FFE with Technology and Market Uncertainties

Tero Peltola / www.tut.fi/citer 19.3.2012

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Tero Peltola / www.tut.fi/citer 19.3.2012

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Tero Peltola / www.tut.fi/citer 19.3.2012

Verworn 2009Kim and Wilemon 2002

Adams et al 2006

deBrentani and Reid 2011

Adams et al 2006

Cooper 2007Frishammer 2011

Cooper 2007Frishammer 2011

Kim and Wilemon 2002

Kim and Wilemon 2002Ozer 2010

Koen et al 2001Hoopes 1999

Adams et al 2006Kim and Wilemon 2002

Kim and Wilemon 2002

Kim and Wilemon 2002

Adams et al 2006

Adams et al 2006

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How the Social Media Adoption Fits into the Picture

Tero Peltola / www.tut.fi/citer 19.3.2012

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Tero Peltola / www.tut.fi/citer 19.3.2012

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Tero Peltola / www.tut.fi/citer

Thank you

http://fi.linkedin.com/in/teropeltola

Sources (title pictures):http://koti.mbnet.fi/arno/arno/Paattotyo/Ohjelmointi.phphttp://onnensainsinultaonnensain.blogspot.fi/