Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm

Pick Your Poison

Practical Tips to Select Which Social Media Is Right for Your Firm

Peter WinzigDirector of Marketing & Corporate Development

LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

10 Minutes

• My Firm & Social Media

• Research to Find Our Niche’

• Something You Can Use Back Home


Peter Winzig


Early Dial Up User


Weltman, Weinberg & Reis Co., LPA

• Nation’s Leading Creditors’ Rights Law Firm

America’s Leading Creditors’ Rights Law Firm


Legal Evolution


Legal EvolutionLegal

Collector


Understanding Debt Collection



Debtor



Collateral

Debtor



Collateral

Debtor

US


Our Clients



Search WWR




Social Media Dilemma



Guiding Data – Finding Your Place

• Facebook 1 Billion + users

• Twitter 120K tweets/second

• YouTube 800 million active users

• Instagram 500 million uploads daily

• Pintrest 90 minutes/month

• Google +1 5 billion times per day

Pick Your Poison

Strategic Tip #1 for LMA Marketing Directors

Conduct Firm Assessment




Social Media Leadership Skills


Ask Yourself - #1 Question

“How can I use social media to help my attorneys drive more revenue into

the firm?”


BUSINESS

SOCIAL


How Can I

ControlIt?


FREE TIP #1

When it comes to using Social Media

Don’t Be Stupid!




Business Facing vs. Consumer Facing

Business

Personal



E Publishing & SEO

B+


Webinars & E Learning

Replevin 101An Introduction to the Replevin Practice

WW&R Back to School Webinar Series

Presented by:Amy Clum HolbrookJames WarmbrodtPamela J . Rearick

Date: September 8, 2011Time: 2:00 pm EST

B-


Video & Webcasting

C+


Blogging (recent meeting)

“Who’s gonna write this month’s blog post???”

D-


Social Media Maturity Model




Reality Check


Conduct Attorney Assessment


Marketing, Sales & Social Media


Attorney Assessment Tool


My Guys



Are You Active On Social Media???

“I don’t know what special media is, I don’t have a cell phone & I

don’t drink bottled water”



And the Other Extreme ……

“I love social media – in fact, after I finish tonight’s national podcast from my

basement computer studio, I’m making firm logo’d drink coasters

on my new 3D printer …

– want some?”


Now We’re Cookin’


My Favorite

“Just get me on

My Face!”



Meet With Management


“Don’t ask me, just give me my social

media plan?”


“I am a Super Lawyerand you have

failed me”


“You need to listen more to what I need”


“I knew you were coming”



Attorneys


MARKETING RESEARCH


“I Love Me” Marketing

I’m awesome!!!


Social Media & ME

Twitter Hey, look at me, I go to court sometimes

Facebook Please like me – I’m a litigation attorney

FourSquare This is where I win & beat other lawyers

Instagram This is my attorney headshot – and I’m smiling

YouTube Here’s me getting my diploma in law school

LinkedIn I’m very smart, highly skilled and a Super Lawyer

Pinterest Here’s my soup recipe – I’m best at this too!

Klout I’m an important, influential lawyer – call me!

Google Search my name and read my great articles



Reality Usage Theory




Business Analyst Support


FREE TIP #2 - Hairline Usage Study

fx = ex x dg/ hairline = usage indicator





Note


User Research


Assessment & Research Findings

• Exploding social media environment• Social media efforts need to improve to be competitive• Inconsistent attorney adoption• Willingness by attorneys to learn• Business connections are better fit to reach our clients• Age is indicator to acceptance, but not perfect indicator• SEO results show strength in publishing efforts• Need for structured program within firm


Accelerate Success with a Training Partner



Teach It Yourself???


LMA 2012 - Mr. David Adams


Situation Analysis

CHALLENGES:

- Improve communications mix

- Fragmented user experience

- Multiple office locations (11)

- Busy, active attorneys – tough to schedule

- Need presence across more social channels

- Need “Basics” to “Full User” training

- Limited funding restricts full scale approach


LMA ‘13 Example


Revenue Wise Approach

• Written Just for Lawyers (Debt Collection spin)• Based on RWI Business Development Competencies• Uses Latest LinkedIn Best Practices • “Only What You Need” Learning Approach• Proven to Work & Beneficial to All Lawyers • Lawyers Complete Real Work in Class • Stealth Method of Building a Personal Brand

Brand - Meet - Nurture - Convert


Step One – Survey Monkey Attorney Survey


Step Two – Attorney User Sort

Strong, Active Users ------------- Weak, Afraid Non-Users




Linked In Goals

• More powerful Profiles to improve SEO• Improve reach with deeper connections • Easily find target companies through connections • Generate introductions to new targeted clients• Nurture relationships until a need arises• Convert introductions to new clients• Raise visibility & brand awareness • Supply valuable content to personal network


Remember - #1 Question

“How can I use social media to help my attorneys drive more revenue into

the firm?”


Webinar Training Sessions

Session One Profile Development & Basic Navigation

Session Two Posting Profile & Adding Connections

Session Three Advanced Search & Client Development





Search

“Collection Litigation Attorney”




Thank You

& Enjoy LMA