DISCUSSION

1. Was Microsoft’s action ‘racist’?2. What do you think of their response to the criticism they received? 3. Can you think of any other examples of marketing or advertising blunders?

ESSAY

Write 300 words on the following subject:

In what ways has the Internet made it more difficult for companies to preserve and protect their reputation.

To be handed in on Tuesday 22 September. Work must be typed and double-spaced.