Mrs. Pigeon!Business Plan

Eliz Ayaydin!Berk Ilhan

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Pharmacy delivery platform that !helps patients get medicine quick and !helps pharmacies reach more customers.

Value Proposition

How many pharmacies are independent versus chains?

Big Chains!74%

Independent!26%

Big Pharmacy Chains hold 70% of the pharmacy market in the US.

Buying drugs from independent pharmacies supports the local economy.!Some independent pharmacies offer free delivery to their existing customers.

Our target users are.... !sick, tired, and need care

900Customers in the first quarter

Market

630,000Customers in last quarter of year 6

Large pharmacies Small pharmacies

Competition

Subway advertisements!$4400 for first 2 quarters!

Facebook advertisements!$1600 for first 2 quarters!

Cost Growth

Marketing = 5% per year!!Website maintenance = 7% per year!!Advertising = 9% per year

Pro Forma: