Petrobras Management 2.0

KM World 2010, Washington, DC, Nov 18

KM World 2010, Washington, Nov 18


Petrobras Management 2.0Petrobras Management 2.0New Ways of WorkingNew Ways of Working

Petrobras Management 2.0Petrobras Management 2.0New Ways of WorkingNew Ways of Working

Alexandre KorowajczukOrganization, Management & [email protected]

Marcelo MeloOrganization, Management & [email protected]

Petrobras made history. Now it’s building the future.


Disclaimer


Agenda

Petrobras ChallengesPetrobras Challenges

Closing RemarksClosing Remarks

Petrobras OverviewPetrobras Overview

Petrobras Management 2.0 ApproachPetrobras Management 2.0 Approach


Strategic Plan Petrobras 2020

(RLC)(RLC)


Petrobras worldwide presence

4th energy company in the world*Fortune 100 company (54th position)

1st Energy and Latin American company in the DJSI

* PFC Energy consultancy, according to 2009 market value


Pre-Salt Oil Production


Accelerating learning curve in Projects

Discovery of Garoupa in Campos Basin (1974)

Pro

du

ctio

n (

bp

d)

Number of yearsProduction since incorporation of Petrobras (1953)

Discovery of giant fields in Campos Basin (80s – 90s)

Discovery of Pre salt since Parati (2006)


Petrobras Challenges

Growth New Operational Units (creation)

Mergers&Acquisitions (Brazil and abroad)Activity Expansion (new projects)

Growth New Operational Units (creation)

Mergers&Acquisitions (Brazil and abroad)Activity Expansion (new projects)

Diversity of StakeholdersSocial and Environmental Impact

Co., Universities and Gov. RelationshipNational and International Articulation

Diversity of StakeholdersSocial and Environmental Impact

Co., Universities and Gov. RelationshipNational and International Articulation

ComplexityPioneering / Complex Projects

New Business AreasTechnological Challenges

ComplexityPioneering / Complex Projects

New Business AreasTechnological Challenges

StakeholdersMonitoring

StakeholdersMonitoring

LocalCommunities

LocalCommunities

Scientific & Academic

Communities

Scientific & Academic

Communities

CustomersCustomers

EmployeesEmployees

SuppliersSuppliers

MediaMedia

EnvironmentalNGOs

EnvironmentalNGOs

SocialNGOsSocialNGOs

GovernmentGovernment

Public OpinionPublic Opinion

ShareholdersShareholders

Human ResourcesNew Employee Generation

22.000 intake 2002-2007Additional 12.000 by 2012

Human ResourcesNew Employee Generation

22.000 intake 2002-2007Additional 12.000 by 2012


Management 2.0 Approach

create new spaces to foster collaboration and cooperation to achieve innovation and sustainability

generate value to all stakeholders (extended value chain)

KM World 2010, Washington, DC, Nov 18 Based on Stuart L. Hart (Sustainable Value Structure, 2005).

Operations

Teams Units Company & Subsidiaries

Internal Scope

Operational Focus

Suppliers Clients Communities PartnersExternal Scope

Sustainability

Partnerships

Innovation

Strategic Focus

Management 2.0 Strategy Model

Innovation andRepositioning

Innovation andRepositioning

Growth andTrajectory

Growth andTrajectory

Risk and CostReduction

Risk and CostReduction

Reputation andCredibility

Reputation andCredibility


Petrobras Intranet Portal

OperationsOperations

InnovationSustainabilit

y

Partnerships

Integrated work and collaboration platform

Replacement of hundreds of internal sites

Entry point to web 2.0 applications including web tv, on-line training, idea management, personal profiles, technical networks, wikis, blogs, rss, etc.

The right content to the right person from anywhere!


Blog Facts & Figures

Operations

InnovationSustainabilit

y

PartnershipsPartnerships

• Gold Quill Awards 2010 International Association of Business Communicators (IABC) Category: Social Media Excellence

• Golden World Awards 2010 International Public Relations Association (IPRA) Category: Online Crisis Communicationshttp://www.petrobras.com.br/fatosedados

½ M

½ month

1M

1 month

2M

5 months


Petrobras Technology Award

Operations

InnovationInnovationSustainabilit

y

Partnerships

Brazilian Academic Community Technological Petrobras challenges Chat with Petrobras specialists Collaborative selection >1.600 submissions in 4 years >100 awards (financial and

scholarship for student and professor)


SocialSocial

Responsibility

ResponsibilitySocialSocial

Responsibility

Responsibility

Developing Knowledge along the value chain

Create jobs and income

Reinforce internal market

Strengthen Brazilian economy

From a Sustainability stand point...

From a business perspective...

Local content

Expanded supply capacity

New suppliers

Lower prices

More equipment availability

Increased flexibility

Operations

InnovationSustainabilitSustainabilit

yy

Partnerships


Prominp

Operations

InnovationSustainabilitSustainabilit

yy

Partnerships

Program for the Mobilization of the National

Petroleum and Natural Gas Industry

Program for the Mobilization of the National

Petroleum and Natural Gas Industry

http://www.prominp.com.br

81%

employed!

Qualified people to fill positions at O&G industry


Closing remarks

Petrobras Management 2.0 has already produced very promising results

Next steps will be to consolidate and develop new applications to improve collaboration and cooperation with all our stakeholders to the benefit of our business


Live your passion!Live your passion!

Alexandre KorowajczukOrganization, Management & [email protected]

Marcelo MeloOrganization, Management & [email protected]