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This is an updated slide deck developed for Ragan Communications' PR Daily webinar - 17 social media tools to help communicators save time and money.
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17 social media tools to help communicators save time and money
A Ragan PR Daily Webinarby Pete Codella, APR
August 26, 2010
CodellaMarketing.com PeteCodella.com
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My information
Pete Codella, APR (Accredited in Public Relations)
CEO of Codella Marketing and NewsCactusCo-Host of the Online PR Podcast
@codella
801.448.7383 TXT prpete to 50500for my SMS business cardby Contxts.com
CodellaMarketing.com PeteCodella.com
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Hashtag
#prdaily
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Twitter publishing tools
• Tweet Deck• Social Oomph• Dynamic Tweets• CoTweet• TwitPic• Bitly• FeedBurner’s Socialize
1
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Tweet Deck
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Tweet Deck
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Tweet Deck
2
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Social Oomph
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Social Oomph
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Social Oomph
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Dynamic Tweets
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CoTweet
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TwitPic
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TwitPic
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Bitly
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Bitly
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FeedBurner’s Socialize
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• Twitter Search• Tweet Deck• Tweet Beep• Topsy• Google Social Search• Bing
Twitter search tools
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Twitter Search
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TweetBeep
10
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Topsy
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Topsy
11
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Google Social Search
12
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Bing
bing.com/twitter
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Twitter network tools
• Twitter Find People• Twellow• TweepSearch
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Twitter Find People
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Twellow
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Twellow
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TweepSearch
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TweepSearch
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Username
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Edit your page
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Like Box
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Notes & RSS
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Involver plug-ins
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YouTube
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Posterous
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HTML on a page tab
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HTML on a page tab
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Custom page
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Developers
developers.facebook.com/showcase
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Listen
• Technorati• BlogPulse• Board Tracker• Google Alerts• Social Mention
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Technorati
18
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BlogPulse
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Board Tracker
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Google Alerts
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Google Alerts
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SocialMention
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Monitoring via RSS
• Google Reader• Google Blog Search• Google Social Search• Twitter Search• What the Hashtag?!
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Google Reader
23
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Google Blog Search
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Google Social Search
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Twitter Search
24
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What the hashtag?!
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Social networking
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LinkedIn groups
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LinkedIn polls
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Facebook friend lists
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Compare
• Alexa• Compete
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Alexa
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Alexa
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Alexa
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Compete
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Measure
• Google Analytics• Website Grader– Blog– Facebook– Twitter– Press Release
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Google Analytics
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Website Grader
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Grader.com
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Aggregate
• Tumblr• FriendFeed
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Tumblr
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FriendFeed
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Tagging
• Delicious• Digg
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Delicious
33
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Digg
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Publish
• Posterous• Ping.fm
34
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Posterous
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Posterous
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Ping
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Ping dashboard
BONUS!
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Internet monitoring and measurement
Alexa alexa.comBackTweets backtweets.comBlogPulse blogpulse.comBoardTracker boardtracker.comCompete compete.comCustomScoop customscoop.comCyberAlert cyberalert.comDelicious delicious.comDigg digg.comFeedBurner feedburner.comFiltrbox filtrbox.com
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Internet monitoring and measurement
Google Alerts google.com/alertsGoogle Analytics analytics.google.comGoogle Trends google.com/trendsIceRocket icerocket.comKlout klout.comSM2 by Techrigy techrigy.comSocial Mention socialmention.comSocial Oomph socialoomph.comSWiX swixhq.comTechnorati technorati.comTweetBeep tweetbeep.com
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Internet monitoring and measurement
Website Grader websitegrader.comWikiscanner wikiscanner.virgil.grWordlewordle.netXinu xinureturns.comYouTube youtube.comZoomInfo zoominfo.com
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Internet search
Bing Twitter bing.com/twitterGooglegoogle.comMSN msn.comWolframAlpha wolframalpha.comYahoo yahoo.com
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7 steps to free Internet monitoring
1. Google Search — set the baseline for your keyword(s)2. Create a Gmail account3. Set-up Google Reader4. Do a Google Blog Search5. Do a Twitter search6. Add RSS feeds for your search results to your Reader7. Subscribe to Google Alerts
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10 practical steps to business results using social media
1. Claim your name on as many platforms as possible2. Pick your poison — decide which tools you’ll use
and why3. Plan your publishing — both content and people
resources4. Build your online networks — this is the new
advertising ‘reach’5. Listen!
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10 practical steps to business results using social media
6. Give VIP treatment to your social media friends7. Create fun, unique, engaging content8. Be consistent (stick to your plan, #3) and be
persistent9. Engage with your online network to build stronger
relationships10.Monitor, measure and track your involvement;
compare it to other initiatives (advertising, events, sales, etc.)
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My information
Pete Codella, APR (Accredited in Public Relations)
CEO of Codella Marketing and NewsCactusCo-Host of the Online PR Podcast
@codella
801.448.7383 TXT prpete to 50500for my SMS business cardby Contxts.com
CodellaMarketing.com PeteCodella.com
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youtube.com/codellamarketing