Petcube. How to build a hardware startup from scratch

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Petcube is a gadget that allows you to talk, watch and play with your pet from a smartphone. Successfully funded on Kickstarter at Nov 2013 and became most funded pet related project on croudfunding platforms ever

Text of Petcube. How to build a hardware startup from scratch

  • 80% of things that surround us are not made by God they are made in China
  • The most successful pet related product ever crowd funded $251K
  • 12 people San-Francisco, US Shenzhen, CNKyiv, UA
  • Lean Hardware Startup* T H E * Cyril Ebersweiler Haxlr8r
  • 2012 2013 2014 19K 0.46% 93K 0.59% 195K 1.59% K I C K S T A R T E R H A R D W A R E P R O J E C T S *source: https://www.kickstarter.com/year/2012?ref=footer#category https://www.kickstarter.com/help/stats
  • I D E A P R O D U C T Idea Mass productionPrototype Engineering Sample Small batch Open hardware toolkits Crowd Funding Agile Manufacturing Quick prototyping services
  • How HARD can it be? Its called Hardware because its Hard.
  • S O F T W A R E V S H A R D W A R E - Fundrasing - Branding - Marketing - Customer Service - PR Prototyping 1 Production 2 Scaling 3 - Software - Planning - Branding - Problem solved - Market timing/Strategy - Software prototype - Prototyping - Industrial Design - Firmware - BSP - GERBER - CAD - Suppliers selection - Design for Manufacture - Materials selection - Sourcing - Soft/Hard tooling - Quality management - Certication - Testing - Assembly - China eect - Crowdfunding - Fulllment - Distribution
  • No business plan survives contact with a customer S T E V E B L A N K
  • No hardware plan survives contact with a factory C Y R I L E B E R S W E I L E R
  • How long will it take? How much money do you need?
  • Prototyping 1 Production 2 Scaling 3 Bootstrap Accelerators + Angels Crowdfunding + Pre-Orders Sales + VC investments Bridge of Death 3 Month 2 Years 3 Month 2 Years 1 Year +
  • Prototyping 1 Production 2 Scaling 3 Bootstrap Accelerators + Angels Crowdfunding + Pre-Orders Sales + VC investments Bridge of Death Accelerating in HAX 3 Month 2 Years 3 Month 2 Years 1 Year +
  • Hardware is less hard with accelerator
  • 111 days program in Shenzhen 2 weeks demo is San Francisco $50K for 5-10% of your company
  • 1 Intro to China, factories, mentors, other teams 2 Focus on the prototype 3 Negotiating with factories about mass production 4 Product demo, media coverage. Maybe Kickstarter.
  • Concept (ID) P L A N F O R H A R D W A R E S T A R T U P Design-For-Manufacture (DFM) Minimal Viable Product (MVP) Complete Functional Product (CFP) Mass production (MP) Shipment Retail
  • If you have any questions feel free to contact me C O N T A C T alex@petcube.com But that is not all
  • info@petcube.com Petcube Firmware engineer Head of marketing Graphic designer H I R I N G